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American Idol, Grey's Anatomy, LOST, House and Desperate Housewives Again Lead DVR Viewing

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May 28th, 2008

Daniel Dae Kim on ABC\'s LOSTAmerican Idol, Grey's Anatomy, House, Lost and Desperate Housewives again dominated the top of the most-viewed via DVR charts, with the top five for the week ending May 11, 2008 looking identical to the top five for the week ending May 4, 2008.

Again, Dancing with the Stars had two airings in the top five based on overall viewing did not make the top 20 in terms of DVR viewing. Those airings which were #3 and #4 overall were the 26th and 24th most DVRd shows.

Bumping LOST to 10pm certainly seems to have impacted the percentage of viewing that happens the same night. 68% of LOST's DVR viewers could actually find the discipline to wait and watch it later.  What does this mean?  Not much probably, but 2.22 million people watching a show on a night other than when the show aired is more viewers than most CW shows get the nights that they do air.

And while Gossip Girl with a paltry 750K DVR viewers makes the #2 spot on the list of shows with the highest percentage increase due to DVR use, on a total DVR viewing basis it was #44. Hey it's still better than Gossip Girl does in the overall viewing world, where on an overall household ratings basis for that week, Gossip Girl was tied for 100th.

For comparative purposes, The Office, which was #1 on a % increase basis had more DVR viewers than Gossip Girl's total viewers.  What does this mean?  Also not much, except that as bad as NBC sucks lately, it still at least sucks less than the CW.  Of course if that's the best thing we can say for NBC, it should be much more ashamed than the CW.  Still, fan favorite Medium joined The Office as NBC's only shows on this list.

Top 20 DVR Broadcast Shows for the week ending May 11, 2008:

Rank Show Net Live+7 (000) Live (000) DVR Viewers (000) % increase from live Live+SD (000) % SD
1 American Idol-TUESDAY FOX 22,940 18,871 4,069 21.6% 21,755 70.88%
2 GREY'S ANATOMY-THU 9PM ABC 18,166 14,151 4,015 28.4% 16,027 46.72%
3 HOUSE-MON 9P FOX 15,444 12,103 3,341 27.6% 13,484 41.33%
4 LOST ABC 13,003 9,711 3,292 33.9% 10,782 32.53%
5 Desperate Housewives ABC 17,253 14,043 3,210 22.9% 15,427 43.12%
6 American Idol-WEDNESDAY FOX 23,548 20,787 2,761 13.3% 22,867 75.34%
7 OFFICE NBC 8,561 5,879 2,682 45.6% 7,157 47.65%
8 CSI CBS 19,757 17,280 2,477 14.3% 18,071 31.93%
9 Criminal Minds CBS 14,523 12,149 2,374 19.5% 12,881 30.83%
10 SURVIVOR: MICRONESIA CBS 13,299 11,063 2,236 20.2% 12,624 69.81%
11 NCIS CBS 15,205 13,038 2,167 16.6% 14,042 46.33%
12 Two and a Half Men CBS 14,770 12,645 2,125 16.8% 13,610 45.41%
13 BONES-MON 8P FOX 9,549 7,530 2,019 26.8% 8,232 34.77%
14 SURVIVOR:MICRONESIA FINAL(S) CBS 13,416 11,522 1,894 16.4% 12,978 76.87%
15 CSI: MIAMI CBS 15,471 13,650 1,821 13.3% 14,109 25.21%
16 HELL'S KITCHEN FOX 11,892 10,103 1,789 17.7% 11,004 50.36%
17 BROTHERS & SISTERS ABC 11,733 10,028 1,705 17.0% 10,693 39.00%
18 MEDIUM NBC 10,637 8,946 1,691 18.9% 9,574 37.14%
19 NUMB3RS CBS 10,474 8,874 1,600 18.0% 9,327 28.31%
20 CSI: NY CBS 14,000 12,413 1,587 12.8% 12,737 20.42%

This table ranks broadcast shows with the most absolute DVR viewing. For a list of the top twenty shows with the highest % increases due to DVR viewing check out this post.

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
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