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The Hills Tops Cable TV Time-Shifting With 35.5% Increase

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May 28th, 2008

The Hills Has a 35.5% Increase and 1,029,000 DVR Viewers

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For the week of May 5-11, 2008, MTVs The Hills was at its usual position as top cable time-shifted show with an increase of 35.5% over its Live audience in its Live+7 viewing audience and an absolute time-shifted audience size of 1,029,000. 

Its broadcast rival Gossip Girl was also nearly the top % time-shifting gainer for broadcast shows in the same week. It seems that rich girls, whether real or fictional, are worth recording!

Top 20 Most Time-shifted (DVR viewed) Cable Shows:

 


Rank Programs Network  Persons Live+7 (000s)  Persons Live (000s)  Time-shifted Audience (000s) % increase from Live to Live+7
1 THE HILLS MTV  3,929  2,900  1,029 35.5%
2 RAIDERS OF THE LOST ARK USA  5,844  5,435  409 7.5%
3 iCarly NICK  3,194  2,793  401 14.4%
4 WWE Raw USA  4,955  4,613  342 7.4%
5 INDIANA JONES & TEMPLE OF DOOM USA  4,577  4,274  303 7.1%
6 WWE Raw USA  4,750  4,458  292 6.6%
7 INDIANA JONES & TEMPLE OF DOOM USA  3,850  3,647  203 5.6%
8 SpongeBob NICK  4,275  4,084  191 4.7%
9 SpongeBob NICK  3,566  3,381  185 5.5%
10 SpongeBob NICK  3,955  3,770  185 4.9%
11 RAIDERS OF THE LOST ARK USA  3,840  3,657  183 5.0%
12 SpongeBob NICK  3,733  3,557  176 4.9%
13 SpongeBob NICK  3,716  3,544  172 4.9%
14 MIGHTY B! NICK  3,647  3,490  157 4.5%
15 SPONGEBOB NICK  3,206  3,093  113 3.7%
16 SPONGEBOB NICK  3,203  3,098  105 3.4%
17 NBA-CONF SEMIS LAKERS/JAZZ ESPN  3,643  3,541  102 2.9%
18 MIGHTY B! NICK  3,294  3,194  100 3.1%
19 Family Guy ADSM  3,027  2,928  99 3.4%
20 NBA CAVALIERS/CELTICS TNT  4,882  4,783  99 2.1%

Filling out the top 10 were 3 Indiana Jones movies (with another at #11), as usual two episodes of WWE Raw, an iCarly, and 3 Spongebobs.

We're seeing more and more sporting events in our top cable time-shifting list, and this week is no exception with two NBA Playoff games at #17 and #20.

We're always comforted by the regular appearance of the yellow absorbent one, and Spongebob does not disappoint with 7 of the top 20.

Our time-shifting chart ranks which of the Top 40 cable shows had the largest increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs). We include both the absolute size of the time-shifted audience (and sort the chart by that metric), and the % increase over the Live viewing.

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
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