For the week of May 5-11, NBC's The Office once again tops all broadcast shows in audience % gain by time-shifting (DVR viewing). Its audience increased by 45.6% over the 5.879 million that watched it Live giving it a Live+7 audience of 8.561 million. That's the largest audience increase by percentage that we've seen for any show since we began monitoring DVR viewing in September, 2007.
CW's Gossip Girl was second with an increase of 41.1%. Rounding out the top 10 were One Tree Hill, Lost, Beauty and the Geek, America's Top Model, Grey's Anatomy, House and Bones.
The CW continues to be the "must DVR" network with 7 of the top 20 shows in our % increase list. We've said it before, but it bears repeating: Not many people watch the CW, but those that do love to use their DVRs!
Top 20 Most % Time-Shifted Broadcast TV Shows:
|Rank||Programs||Network||Persons Live+7 (000s)||Persons Live (000s)||Time-shifted Audience (000s)||% increase from Live to Live+7|
|3||ONE TREE HILL||CW||2,762||2,021||741||36.7%|
|5||BEAUTY AND THE GEEK||CW||1,935||1,466||469||32.0%|
|6||AMERICA'S TOP MODEL||CW||4,526||3,507||1,019||29.1%|
|16||MY NAME IS EARL||NBC||6,732||5,572||1,160||20.8%|
This week, quite a few big shows also appeared in our % increase list: Grey's Anatomy, Desperate Housewives, House and Tuesday's American Idol. Each had audience increases of more than 20% and more than 3 million viewers.
The % Time-shifting table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest % increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).
Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.