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The Office Tops Broadcast Shows w/ 45.6% Time-Shifting Gain

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May 28th, 2008

the-office.gifFor the week of May 5-11, NBC's The Office once again tops all broadcast shows in audience % gain by time-shifting (DVR viewing). Its audience increased by 45.6% over the 5.879 million that watched it Live giving it a Live+7 audience of 8.561 million. That's the largest audience increase by percentage that we've seen for any show since we began monitoring DVR viewing in September, 2007.

CW's Gossip Girl was second with an increase of 41.1%. Rounding out the top 10 were One Tree Hill, Lost, Beauty and the Geek, America's Top Model, Grey's Anatomy, House and Bones.

The CW continues to be the "must DVR" network with 7 of the top 20 shows in our % increase list. We've said it before, but it bears repeating: Not many people watch the CW, but those that do love to use their DVRs!

Top 20 Most % Time-Shifted Broadcast TV Shows:

 


Rank Programs Network  Persons Live+7 (000s)  Persons Live (000s)  Time-shifted Audience (000s) % increase from Live to Live+7
1 OFFICE NBC  8,561  5,879  2,682 45.6%
2 Gossip Girl CW  2,578  1,827  751 41.1%
3 One Tree Hill CW  2,762  2,021  741 36.7%
4 LOST ABC  13,003  9,711  3,292 33.9%
5 BEAUTY AND THE GEEK CW  1,935  1,466  469 32.0%
6 AMERICA'S Top Model CW  4,526  3,507  1,019 29.1%
7 GREY'S ANATOMY ABC  18,166  14,151  4,015 28.4%
8 HOUSE FOX  15,444  12,103  3,341 27.6%
9 BONES FOX  9,549  7,530  2,019 26.8%
10 REAPER CW  2,917  2,315  602 26.0%
11 Smallville CW  4,547  3,623  924 25.5%
12 Supernatural CW  3,000  2,403  597 24.8%
13 Desperate Housewives ABC  17,253  14,043  3,210 22.9%
14 30 ROCK NBC  6,025  4,923  1,102 22.4%
15 American Idol-TUES FOX  22,940  18,871  4,069 21.6%
16 MY NAME IS EARL NBC  6,732  5,572  1,160 20.8%
17 SURVIVOR: MICRONESIA CBS  13,299  11,063  2,236 20.2%
18 SCRUBS NBC  5,794  4,827  967 20.0%
19 Criminal Minds CBS  14,523  12,149  2,374 19.5%
20 GHOST WHISPERER CBS  9,719  8,153  1,566 19.2%

This week, quite a few big shows also appeared in our % increase list: Grey's Anatomy, Desperate Housewives, House and Tuesday's American Idol. Each had audience increases of more than 20% and more than 3 million viewers.

The % Time-shifting table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest % increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
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