NBC is claiming these are the best results for a Game 3 of the Stanley Cup, not the best Stanley Cup rating for any game in 6 years, although it still seems to bode well.
Note the local market numbers: Detroit was set-back by also having the NBA playoff game but Pittsburgh is stealing the Hockeytown USA crown away from Detroit. Almost 50% of the houses with TVs turned on in Pittsburgh were watching the NHL game. If not for the unfortunate timing of two Detroit teams playing on the same night (as was also the case for games 1 & 2), NBC would've probably cleared 5 million viewers.
From the NBC press release:
DETROIT-PITTSBURGH EARNS HIGHEST STANLEY CUP GAME 3 OVERNIGHT IN SIX YEARS
Detroit Rating Slam Dunks NBA by
More Than 14%
2.8 Overnight Up 87% Over Last Year's Game 3
NEW YORK – May 29, 2008 – Last night's Game 3 of the Stanley Cup Final on NBC earned a 2.8 overnight rating and a 5 share, the best overnight rating for a Game 3 in six years (2002 – Carolina-Detroit, 3.8/8). The Pittsburgh Penguins 3-2 victory over the Detroit Red Wings garnered an 18.2/28 in Detroit, trouncing the Detroit Pistons-Boston Celtics NBA Eastern Conference Final head-to-head by more than 14 percent in "Hockeytown" (15.9/24).
The 2.8/5 was an 87 percent increase over last year's Game 3 on NBC (Anaheim-Ottawa, 1.5/3).
NBC Sports is broadcasting Games 3-7 of the Stanley Cup Final in primetime. Coverage resumes on Saturday at 8 p.m. ET in Pittsburgh, with the Red Wings leading 2-1.
Wednesday's Top Markets:
1. Pittsburgh, 33.1/47
2. Detroit, 18.2/28
3. Buffalo, 6.2/9
4. Columbus, 4.1/7
5. Minneapolis, 3.7/7