Fox Only Network To Finish Up in 2007-8 Season
Unlike my previous series of 2006-7 vs. 2007-8 posts that showed weekly average season to season prime-time viewership changes for the top 5 English networks (and were designed to show what if any changes might be attributable to the mid-season writer's strike), I'm going to finish the 2007-8 prime-time broadcast season comparison showing the overall changes for the top 6 networks across all viewership categories.
By any standard of measurement, the 2007-8 season was a grim one overall for the major broadcast networks. On average, the six combined to lose 8.2% of their prime-time viewership from the 2006-7 season. The losses were even worse among the youth age demographics, down from 9.6% to 11.8%.
Fox was the only network to show gains for the season and much of those games can be attributed to thealone. Still, even without the , Fox's results for 2007-8 would have been just about at the level of 2006-7. The other major English language networks would love to be able to say the same.
ABC lost "only" 8.7% of its average viewership from the 2006-7 season, but did much worse among the age demographic groups losing between 12.6% and 19.5%.
NBC lost a consistent 10.5% to 11.8% across all the viewership categories, although it must be said, they were doing significantly worse in the middle of the season.
CBS was down 17.2% in average viewers and 19.7% to 23.0% among the age demographic groups.
CW fared worst among the major English language networks, losing between 20.6% and 26.3% of its viewers in the different categories.
All was not roses with Univision, the major Spanish language broadcast network, either. While it did post a 1.8% gain in adults 18-34 and often beat one or more major English network on a weekly basis in that category, it also suffered declines of between 1.9% and 4.7% in its other categories. And it was unaffected by the writers strike that hit the English language networks.
Our chart shows broadcast network prime-time season to date average prime-time viewership for the 2007-8 season compared to the 2006-7 season.
Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.