Nielsen Ratings May 28, 2008: FOX Can Dance, NHL Scores

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May 29th, 2008

Scoreboard for Weds. May 28, 2008 FOX CBS ABC NBC CW
Total Viewers (million) 9.26 9.02 5.91 4.46 2.45
Rating/Share: Adults 18-49 3.6/10 2.0/6 2.1/6 1.9/5 0.9/3

FOX's So You Think You Can Dance scored 9.26 million and a 3.6/10 in the 18-49 demographic and won the night, significantly outpacing the field in the 18-49 demographic.

Marc Berman lists the NHL Stanley Cup Finals game 3 as a loser, and compared to most shows not on the CW (at least in total viewers) it's an understandable call.  But I'm guessing the NHL will be as pleased with the ratings as the Pittsburgh Penguins were to finally score a goal against the Detroit Red Wings and win the contest 3-2. 

I'm pretty sure NBC will be happy - on two levels: one, Pittsburgh winning ensures at least 2 more games on NBC.  Secondly, while I don't have the past years ratings for individual games, I'm guessing last night's 4.46 million (preliminary overnight numbers, subject to change) that this game had the most viewers for a Stanley Cup Final since the 2004 season where the games on ESPN and ABC averaged 3.29 million.  In 2003  they averaged 3.63 million. 

Last year's (2007) games on Versus and NBC averaged 1.76 million.  So far this year, including last night the Stanley Cup Finals are averaging 3.09m.  In 2006, when the games were on NBC and OLN, they averaged 2.83m.  If Pittsburgh can win the next game, this year's games have a shot at being the best since 2004 or  even 2003.   In 2002, the games averaged 5.77 million whichseems quite a bit out of reach.  I wouldn't call last night's numbers a huge win for NBC, but I doubt they'll be displeased with 75+%  higher than last year's average.  

If Gossip Girl ever gets 4.46 million viewers the CW might convince the mainstream media it has a hit as big as American Idol on its hands.  As it is, at least in total numbers, two hours of Farmer Wants a Wife (one repeat, one original) didn't do much worse than Gossip Girl.

And OK, so the NHL game did get eclipsed by the return of the final episodes of Men in Trees on ABC.  Trees had 5.31 million total viewers, though the NHL had a better 18-49 demographic showing.  The NHL also has a chance to improve its ratings next year.  Men In Trees will not get that chance.  Update: the NHL game averaged 4.92m the last hour.  The demo breakout was a 1.6/5, a 2.0/5 and a 2.1/6 for the 8p, 9p and 10p hours respectively.

Wednesday night's details:

Time Net Show Viewers (Millons) 18-49 Rating/Share
8:00 CBS The Price is Right 7.91 1.6/5
  NBC Stanley Cup Finals Game 3 4.46 1.9/5
  ABC Wife Swap 5.78 2.2/7
  CW Farmer Wants a Wife ( 8p-10p) 2.45 0.9/3
  FOX So You Think You Can Dance (8p-10p) 9.26 3.6/10
9:00 CBS Criminal Minds (Repeat) 9.71 2.2/6
  ABC Supernanny 6.64 2.6/7
10:00 ABC Men In Trees 5.31 1.6/5
  CBS CSI: NY  (Repeat) 9.44 2.4/7





Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

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