Comments on: Selling TV Ads After the 2007-8 TV Season

By: Bill Gorman

Bill Gorman — Thu, 29 May 2008 23:18:54 +0000

Mikey, I agree. They will argue strike rebound + CPM increase. But I tried to have a little fun with my conversations

By: glsilver497

glsilver497 — Thu, 29 May 2008 23:14:13 +0000

i'm glad NBC has superbowl. they are terrible with the rating.but i just found out that they are actually doing good with news program maybe because they are the LEFT media.same reason people watch FOX.they have to do more reality show and drama.otherwise they have no chance coming back to top wherethey were ten years ago with friends and seinfeld.

By: Carl LaFong

Carl LaFong — Thu, 29 May 2008 22:21:06 +0000

Don't forget the age-old trick of just adding more commercials to increase revenue

By: Mikey

Mikey — Thu, 29 May 2008 22:05:20 +0000

The networks won't have to make up the difference solely through CPM increases. Every network can reasonably project some ratings improvement simply by not having a mid-season strike this year.

The four networks collectively should be up next season. That ratings increase, coupled with the reasonable CPM increases that Friedman projects, would equal increased revenue for most if not all broadcasters.

Of course, the expected ratings rebound could fail to materialize, but isn't it more fun to think positive?

By: Bill Gorman

Bill Gorman — Thu, 29 May 2008 18:18:54 +0000

Mikey, I agree. They will argue strike rebound + CPM increase. But I tried to have a little fun with my conversations