NBA Gets Dream Finals Matchup, Where Will Ratings Go?

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May 30th, 2008

With the Boston Celtics defeat of the Detroit Pistons to advance to the final for the first time in 21 years, the NBA has its dream ratings Finals match up too, just like the NHL.

But post-Michael Jordan NBA Finals ratings have been on a dive. Can this year's Boston Celtics / LA Lakers series reverse that trend, and what will this year's Finals average viewership be?


In my earlier post with the historical NBA playoffs ratings data, I guessed that the dream Lakers/Celtics series would produce an average viewership of 13 million. Some commenters disagreed. (sadly, the change in our comments system since then lost those old comments).

Earlier rounds of the NBA playoffs this year produced ratings increases, so with the benefit of that hindsight, I'll up my guess for the Finals to 15 million average viewers. What do you think the average viewership for this years NBA Finals will be?

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