Nielsen Ratings May 30, 2008: Viewers Spurn Spelling Bee and Everything Else

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May 31st, 2008

Scoreboard for Fri. May 23, 2008 CBS NBC ABC CW FOX
Total Viewers (million) 6.08 5.70 4.92 3.72 2.51
Rating/Share: Adults 18-49 1.4/5 1.5/5 1.3/5 1.1/4 0.9/3

There's not a lot to say about a night where below average WWE results still allow the CW to put the (Friday Night) Smackdown on FOX.  Ok, sure, I know some people were watching the NBA game on cable as the Boston Celtics clinched a birth in the finals by beating the Detroit Pistons, but it doesn't account for  this.

Less than 5 million people tuned in to The Scripps National Spelling Bee to find out whether they could spell guerdon.  The spell checker for WordPress cannot though Microsoft Word got it right and  so  did thirteen year old Sameer Mishra who won the event.

Tomorrow's report for tonight's viewing will perhaps be a little more interesting, at least if you're either a hockey fan or a fan of mixed martial arts (MMA).  CBS enters a brave new world by experimenting with MMA tonight in quest of the elusive male 18-34 year old who just doesn't want to watch TV.  While we'll get the numbers, we won't easily come across the male 18-34 breakout to find out whether Kimbo Slice (vs James Thompson) and four other match-ups reeled the young men in between 9p-11p.

Game 4 of the Stanley Cup Finals will air between 8p-11p.  (all times listed are EDT).

Friday night's details:

Time Network Show Viewers (Millons) 18-49 Rating/Share
8:00 CBS Ghost Whisperer (R ) 5.73 1.4/6
NBC Most Outrageous Moments (R ) 4.44 1.1/5
ABC The Scripps National Spelling Bee 8p-10p 4.61 1.1/4
FOX Movie: Little Black Book (R ) 8p-10p 2.51 0.9/3
CW Friday Night Smackdown! 8p-10p 3.72 1.1/4
9:00 CBS Numb3rs (two repeats 9p-11p) 6.25 1.4/5
NBC Dateline (9p-11p) 6.34 1.7/6
10:00 ABC 20/20 5.53 1.6/5

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

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