Nielsen Ratings May 31, 2008: MMA Scores with Youth for CBS

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June 1st, 2008

Scoreboard for Sat. May 31, 2008 FOX CBS NBC ABC
Total Viewers (million) 4.74 4.35 4.31 4.23
Rating/Share: Adults 18-49 1.6/6 1.5/5 1.6/6 1.1/4

The MMA Saturday Night Fights Elite XC event action scored 4.3 million viewers between 9pm-11pm, but it wasn't enough to topple FOX's dynamic Saturday duo of Cops and America's Most Wanted. The MMA bout had small total viewer numbers but it hit the target with the coveted 18-34 youth, particularly the elusive 18-34 year old male television viewer.

The event had 1.9/6 18-49 rating (36% higher than the crimetime drama repeats) , a 1.9/7 among adults 18-34 (more than twice the season average .9 rating ) and a 2.6/10 rating among men 18-34, more than triple the season average of 0.7. In the 25-54 demo the fights had a 1.9/6 overall and a 2.6/8 among men.

CBS is bound to be pretty happy. I wonder if more young people would watch the CBS Evening News if Kimbo Slice was the anchor. Kidding. Kind of. Actually as our friends at the Silicon Alley Insider noted, Sumner Redstone isn't particularly thrilled about the matches being aired on the broadcast net.

As alluded to earlier, the primary bout (Slice/Thompson) took place after 11pm, so the final numbers will be even bigger (and again are not included in these numbers) as that was no doubt the most watched portion of the fight. We'll know the full numbers for the entire airing by tomorrow.

The NHL Stanley Cup Finals matchup where the Pittsburgh Penguins lost game 4 to the Detroit Red Wings to go down three games to one had 4.31 million viewers and a 1.6/6 in the demo, tying FOX for first.

Kimbo was massively more popular than NHL in the LA Market

Saturday Night's Details:

Time Net Show Viewers (Millions) 18-49 Rating/Share
8:00 ABC Movie: The Rookie (R ) 4.23 1.1/4
CBS CSI (R ) 4.46 0.9/4
NBC NHL Stanley Cup Finals 4.31 1.6/6
FOX Cops 4.05 1.4/6
9:00 CBS Saturday Night Fights (9p-11p) 4.30 1.9/6
FOX America's Most Wanted 5.44 1.7/6

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

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