Comments on: Nielsen Ratings May 31, 2008: MMA Scores with Youth for CBS

By: MMA Review - Kimbo Slice vs. James Thompson : A.J. Wood - Creative Technologist

MMA Review - Kimbo Slice vs. James Thompson : A.J. Wood - Creative Technologist — Tue, 03 Jun 2008 00:31:24 +0000

[...] was only available on the Showtime cable network. I think the sponsors will be happy with the Nielsen ratings, but there are definitely some improvements that can be made. Here’s my breakdown of the main [...]

By: Robert Seidman

Robert Seidman — Mon, 02 Jun 2008 22:10:06 +0000

Hi Julia, I'm not sure. it's not the type of data we receive directly from Nielsen (local market data) but hopefully I'll be able to track something down.

By: Julia

Julia — Mon, 02 Jun 2008 22:03:21 +0000

Hey, when will you get the Detroit vs Pittsburgh markets ratings. I'm curious to see who won out.

By: kevin

kevin — Mon, 02 Jun 2008 19:46:14 +0000

Those are actually good numbers for NBC on Saturday nite. I'm sure the hockey viewers helped the MMA rating since the game was over before the “big” fight took place. I actually watched both. The hockey game got similiar ratings to what ABC got for the Celts/Pistons game last weekend. I'm not saying hockey is more popular than basketball but those ratings are pretty good for an “unpopular” sport.

By: Robert Seidman

Robert Seidman — Mon, 02 Jun 2008 17:10:06 +0000

Hi Julia, I'm not sure. it's not the type of data we receive directly from Nielsen (local market data) but hopefully I'll be able to track something down.

By: Julia

Julia — Mon, 02 Jun 2008 17:03:21 +0000

Hey, when will you get the Detroit vs Pittsburgh markets ratings. I'm curious to see who won out.

By: kevin

kevin — Mon, 02 Jun 2008 14:46:14 +0000

By: MMA & CBS...Success! | Sports Business Digest

MMA & CBS...Success! | Sports Business Digest — Mon, 02 Jun 2008 12:01:32 +0000

[...] Looks like CBS’s decision to team up with Elite XC is going to work out well. The results (at least partially) are in. Looks like people DO want to watch the MMA, and CBS potentially has a gold mine on their hands, as they captured a large portion of the key 18-34 male demographic. From TV by the Numbers, [...]

By: Robert Seidman

Robert Seidman — Mon, 02 Jun 2008 04:51:03 +0000

Garry, for a variety of reasons but mostly the ongoing promotion it would receive, I agree with you about NHL being better off on ESPN for the long haul. also agree that the limited # of games is a huge part of the NFL's appeal.

By: garry

garry — Mon, 02 Jun 2008 04:39:57 +0000

I agree with your comments about the NFL or Lakers. But the Lakers are more are an appeal to the west coast and their game would be 6:00 p.m. locally. The NHL does not have the luxury and to get the casual viewer 7 or 8 pm local start would only help. This is just reality the league has to face. This was the first time on CBS and if it was on every week or 3rd day the ratings would drop. The same would be for other sports as well. If the NFL played 30 games and twice a week the ratiings would not be as high.Football is most appealing cause it plays the fewest games and once a week and it is easy to have betting pools etc. The more games the less appealing each game is for must see. The NHL games are doing just fine, and are heading in the right direction. They belong on ESPN2 and ESPN and maybe all deciding games of the final on ABC.

By: Sandy

Sandy — Mon, 02 Jun 2008 03:46:39 +0000

Now that the image is in my head somebody MUST Photoshop a Katie Couric picture with Kimbo hair.

By: Robert Seidman

Robert Seidman — Mon, 02 Jun 2008 02:23:00 +0000

I don’t think the west coast ratings hugely impact the NHL’s national
ratings though agree that it may have played a part in the local
ratings. Still if we were talking about an NFL or NBA final game
featuring the Lakers nobody would bring time of game into the
discussion.

By: garry

garry — Mon, 02 Jun 2008 02:16:00 +0000

The fight was shown tape delayed and the hockey game wasn’t. The hockey game started at 5 p.m. local time and the MMA started at 8p.m. like the east coast. That can only help the ratings for the fight. Apparently its biggest ratings came from Oklahoma city then Nashville then New Orleans.

If the NHL game was tape delayed then my guess is the ratings would have been higher and the fight lower.

By: garry

garry — Mon, 02 Jun 2008 02:16:00 +0000

If the NHL game was tape delayed then my guess is the ratings would have been higher and the fight lower.