ABC #1 on the Web, But People Spend More Time With Gossip Girl

Categories: Internet TV,TV Network Websites

Written By

June 3rd, 2008

On the web, ABC.com, NBC.com, and CBS.com all came in ahead of FOX according to Hitwise.

Top Visited U.S. Broadcast Network TV Websites Season Average based on the Average Market Share Of U.S. Visits

Rank

Network

Website

2007-08 Season

2006-07 Season

Percent Change

1

ABC www.abc.com

27.14%

29.89%

-9%

2

NBC www.nbc.com

27.01%

32.89%

-18%

3

CBS www.cbs.com

21.51%

15.24%

41%

4

FOX *FOX Aggregation

17.54%

16.55%

6%

5

The CW www.cwtv.com

6.61%

5.20%

27%

6

MyNetworkTV www.mynetworktv.com

0.19%

0.24%

-22%

Source: Rankings based on the average market share of U.S. visits among a custom category of broadcast networks websites (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the weeks ending September 29, 2007 - May 24, 2008 and September 23, 2006 - May 26, 2007 (Sunday - Saturday) from the Hitwise sample of 10 million U.S. Internet users. * includes traffic aggregated from stand alone websites americanidol.com, amw.com, familyguy.com, COPS.com, thelot.com and thesimpsons.com.
Source: Hitwise

But the table above represents total visits, when it came to time spent on the site itself, CBS was in the lead followed by NBC, and trailing not far behind -- and I swear, I'm not making this up was the home of your favorite, Gossip Girl. See for yourself:

Average U.S. Time Spent Among Television Broadcast Networks

Rank

Network

Website

2007-08 Season

2006-07 Season

Percent Change

1

CBS

www.cbs.com

0:10:24

0:07:30

39%

2

NBC

www.nbc.com

0:10:07

0:11:27

-12%

3

The CW

www.cwtv.com

0:09:42

0:08:02

21%

4

ABC

www.abc.com

0:08:21

0:06:35

27%

5

FOX

*FOX Aggregation

0:06:43

0:06:03

11%

6

MyNetworkTV

www.mynetworktv.com

0:04:10

0:07:09

-42%

Source: The average time spent figures are based on the hours:minutes:seconds spent based upon a custom category of broadcast networks websites (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the weeks ending September 29, 2007 - May 24, 2008 and September 23, 2006 - May 26, 2007 (Sunday - Saturday) from the Hitwise sample of 10 million U.S. Internet users. * FOX.com data includes visits aggregated from stand alone websites: americanidol.com, amw.com, familyguy.com, COPS.com, thelot.com and thesimpsons.com.

Source: Hitwise

 
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