We linked to the news of yesterday's announcement that NBC would be working with Nielsen through its fusion products to measure full ROI across multiple platforms. I just rolled my eyes at that mostly, but our friends at the Silicon Alley Insider have a take on this:
Another fourth-place ratings finish has meant another hellish upfront ad sales session for NBC. In fact, about the only positive thing that NBC execs are saying about sales this year is that it's a good thing 50% of NBC U's (GE) revenue comes from cable TV.
But as the nothing-to-lose network, NBC has the opportunity to try some new things -- like year-round scheduling, and now a ratings experiment with Nielsen.