It’s highlights an interesting market situation though, where American border stations consider Canadian cities in their “market.” i grew up in Nova Scotia, and all of our US networks came from Detroit (hence many Maritimers being scared to death of the US in general). Do those viewers have any value to the Detroit networks? Obviously not for local ads, but what about national ones? How would they even measure these viewers? When I lived in Montreal, the US networks came over air from Burlington, VT, and they included Montreal in their slogans. But how much value did those Montreal viewers really have to Burlington networks?

Here in Southern Ontario, our cables from Detroit (PBS from Erie, MNTV from Cleveland). There’s an obvious value to the Detroit networks for our eyeballs as people frequently cross the border to shop, but is that something the Detroit networks can charge for if they can’t measure it?