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Office Again Tops Broadcast Shows w/ 41.2% Time-Shifting Gain

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June 5th, 2008

the-office.gifFor the week of May 12-18, NBC's The Office stays atop our list of audience % gain by time-shifting (DVR viewing). Its audience increased by 41.2% over the 6.743 million that watched it Live giving it a Live+7 audience of 9.520 million. That's quite high, but not the highest we've seen.

CW's Reaper was a close second with an increase of 39.1% increasing its tiny Live audience of 738,000 to 1.887 million after time-shifting. Rounding out the top 10 were Beauty and the Geek, Gossip Girl, Lost, Smallville, Grey's Anatomy, One Tree Hill, America's Top Model and House.

And while it may sound like a broken record, not many people watch the CW, but a large portion of the watch via their DVRs as the CW lead all networks with 7 shows in the top 20 and an impressive 6 of the top 10. Second was ABC with 4 shows out of the top 20.

Top 20 Most % Time-shifted Broadcast TV Shows:


Rank Programs Network  Persons Live+7 (000s)  Persons Live (000s)  Time-shifted Audience (000s) % increase from Live to Live+7
1 OFFICE NBC  9,520  6,743  2,777 41.2%
2 REAPER CW  2,625  1,887  738 39.1%
3 BEAUTY AND THE GEEK CW  1,901  1,388  513 37.0%
4 Gossip Girl CW  3,158  2,319  839 36.2%
5 LOST ABC  13,102  9,764  3,338 34.2%
6 Smallville CW  4,521  3,471  1,050 30.3%
7 GREY'S ANATOMY ABC  17,744  13,688  4,056 29.6%
8 One Tree Hill CW  3,127  2,418  709 29.3%
9 AMERICA'S Top Model CW  5,170  4,056  1,114 27.5%
10 HOUSE FOX  16,997  13,443  3,554 26.4%
11 BONES FOX  10,741  8,645  2,096 24.2%
12 GHOST WHISPERER CBS  9,462  7,756  1,706 22.0%
13 Supernatural CW  3,428  2,814  614 21.8%
14 UGLY BETTY ABC  9,369  7,719  1,650 21.4%
15 MEDIUM NBC  9,811  8,092  1,719 21.2%
16 American Idol-TUE FOX  26,029  21,520  4,509 21.0%
17 Desperate Housewives ABC  18,349  15,314  3,035 19.8%
18 NUMB3RS CBS  11,054  9,231  1,823 19.7%
19 Criminal Minds CBS  14,535  12,174  2,361 19.4%
20 MY NAME IS EARL NBC  7,853  6,584  1,269 19.3%

The % Time-shifting table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest % increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
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