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The Hills Heads Cable TV Time-Shifting

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June 5th, 2008

The Hills Has a 29.7% Increase and 978,000 DVR Viewers

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For the week of May 12-18, 2008, MTVs The Hills continued as the top cable time-shifted show with an increase of 29.7% over its Live audience in its Live+7 viewing audience and an absolute time-shifted audience size of 978,000.  Filling out the top 10 were two episodes of WWE Raw, the NASCAR Sprint Cup Race, a LA Lakers/Utah Jazz NBA playoff game, House, Mighty B!, High School Musical 2, a Fairly Odd Parents and Indiana Jones and the Last Crusade.

Top 20 Most Time-shifted (DVR viewed) Cable Shows:


Rank Programs Network  Persons Live+7 (000s)  Persons Live (000s)  Time-shifted Audience (000s) % increase from Live to Live+7
1 THE HILLS MTV  4,275  3,297  978 29.7%
2 WWE Raw USA  5,064  4,522  542 12.0%
3 WWE Raw USA  4,624  4,171  453 10.9%
4 NASCAR SPRINT CUP RACING SPD  4,216  4,013  203 5.1%
5 NBA CONF SEMIS (LAKERS/JAZZ) ESPN  4,669  4,483  186 4.1%
6 HOUSE USA  3,491  3,339  152 4.6%
7 MIGHTY B! NICK  3,687  3,537  150 4.2%
8 HIGH SCHOOL MUSICAL 2 DSNY  3,879  3,738  141 3.8%
9 FAIRLY ODD PARENTS NICK  3,496  3,364  132 3.9%
10 MOVIE (INDIANA JONES/LAST CRUSADE) SCIFI  3,897  3,776  121 3.2%
11 NBA PLAYOFFS (JAZZ/LAKERS) TNT  5,497  5,381  116 2.2%
12 SpongeBob NICK  3,528  3,412  116 3.4%
13 NBA PLAYOFFS (SPURS/HORNETS) TNT  4,555  4,445  110 2.5%
14 SCI FI MOVIE (INDIANA JONES/LAST CRUSAD) SCIFI  3,898  3,796  102 2.7%
15 SpongeBob NICK  3,369 3,276  93 2.8%
16 SpongeBob NICK  3,682 3,589  93 2.6%
17 NBA PLAYOFFS (CAVALIERS/CELTICS) TNT  5,427  5,336  91 1.7%
18 NBA PLAYOFFS (CELTICS/CAVALIERS) TNT  4,781  4,690  91 1.9%
19 iCarly NICK  3,095  3,006  89 3.0%
20 NBA CONF SEMIS (CELTICS/CAVALIERS) ESPN  4,919  4,831  88 1.8%

We've now learned that regular season sports are rarely DVR'd but that playoff and special sports events often make our list. This week six NBA Playoff games join the week's NASCAR Sprint Cup race in the top 20.

Our time-shifting chart ranks which of the Top 40 cable shows had the largest increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs). We include both the absolute size of the time-shifted audience (and sort the chart by that metric), and the % increase over the Live viewing.

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
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