From our friends at NewTeeVee. Internet/computer-based viewing of content is up, with television slipping from 75% of viewing to 70%. The trend is especially strong among the youth.
Categories: Internet TV
From our friends at NewTeeVee. Internet/computer-based viewing of content is up, with television slipping from 75% of viewing to 70%. The trend is especially strong among the youth.
Although I am not surprised, you’d think with the level of wireless company hype out there everybody’s watching video on their cell phones. Clearly not the case today, Robert may be the entire 1% slice for 35-54. There will need to be a lot more large form screens like iPhones in people’s pockets before that moves up. Nobody wants to watch video on a standard cell phone sized screen.
I do not watch any video over wireless in terms of mobile (cell phone) product offerings like the crap limited video selection the likes of Verizon wishes to subject us to and then wants to CHARGE for on top of it.
I watch YouTube all the time via Wireless on the iPhone, but that I imagine, to the degree it would count here, would still count as personal computer usage.
I Only watch over Television, and movie theatre. I would think in-car DVD is going up because most family cars are making dvd standard.
Robert, I’m sure they’re counting YouTube, and also the recorded TV shows stored on your iPhone that you’re watching.
Bill, why are you sure? Are you sure that they wouldn’t be counted as Portable Digital Media player rather than Mobile Phone or PDA? In the case of the iPhone its all three and both are only 1% so it doesn’t matter.
My anecdotal view of the world in a neighborhood where iPhones are prevalent is that I’m still the only one I’ve ever seen watching video on the iPhone! I’ve never seen *anyone* watching video on a cell phone who wasn’t demoing a product to me. I know Aaron Barnhart at TVBarn does watch video on his mobile phone via the phone company’s offering, but he’s the only one I know.
Gotcha. I’m sure they’re being counted based on the description, but I can’t be sure what category they’d fall into with an iPhone.
And I completely agree, you’re the only one out there doing it. Till I get mine in a week or two
Anyone else find it interesting that the 55 and up crowd is more likely to watch video on their computer than the 35-54 group? I know it’s not a big difference, but still.
I was under the impression that Nielsen wasn’t equipped at this time to include computer watching in their numbers. From what I have read on their website, they are still working on this. To date they are still using the old method of collecting data – the box in selected homes and surveys. I do know that they are able to collect time shift and DVD’d numbers but that is the extent of their capability.
I think it is time for them to review their old methods of data collections post haste; just as it is time for the sponsors to consider targeting the older demographic who has the money to buy their goods.
Example: Here’s some new TV over mobile phone hype from today.
http://www.broadcastingcable.com/article/CA6567708.html?rssid=193
Too bad no one will be watching!
Thanks Bill for the article. You would have to be a VERY AVID golf fan to watch it on your phone!! Frankly, I’m a bigger screen person. My 16″ laptop screen is about as small as I want to go.
Seems like a lot of money wasted developing this. The numbers confirm nobody will be watching. It is the older group who tend to watch the golf and they represent the largest segment of TV watchers!! Perhaps if the Open was blacked out on regular broadcast TV, you would force some of the fans to watch; but I guarantee you would have some very angry fans.
That doesn’t surprise me at all. The 55′s and up are not like our grandparents and their grandparents. They have had to adapt to the new technology in order to succeed in the workplace. Many are using the new technology to start new careers or businesses. It doesn’t surprise me at all that they are more likely to watch on their computers or that they are computer savvy. The intellectual capital held by this group is worth billions!!
Looks like 37 percent of iPhone users watch video. Robert, you are not alone!
http://bits.blogs.nytimes.com/2008/06/06/those-…
I think that wireless watching has a long way to go in terms of quality and price before it becomes a viable alternative. The analysts almost never consider price when it comes to making these projections, and I think that right now it's more pertinent than ever. iTunes would definitely qualify as a frivilous expenditure and it'll be interesting to see how much of a bit the weak economy takes out of that.
Personally, my watching is 80% live, 10% downloads and 10% network websites. It's very fluid though and the only thing I absolutely want to watch live is Lost. If I need to tighten the budget, cable would be gone first.
According to Holson, “It’s no surprise that 25- to 34-year-olds make up the largest segment of owners, or a third of all iPhone users. But the over-50 set makes a significant showing, too, as 14.4 percent of iPhone users are aged 55 years old to 64 years old”.
Holson almost seems surprised by the size of the over 55 segment that uses iPhones. This segment always seems to be underestimated. However, this helps to prove my point that the 'older folks' of today who lived through Woodstock and “Flower Power” aren't afraid to try something new. They were the agents of great social changes. Advertisers and networks are foolish to ignore them.
Looks like 37 percent of iPhone users watch video. Robert, you are not alone!
http://bits.blogs.nytimes.com/2008/06/06/those-…
I think that wireless watching has a long way to go in terms of quality and price before it becomes a viable alternative. The analysts almost never consider price when it comes to making these projections, and I think that right now it's more pertinent than ever. iTunes would definitely qualify as a frivilous expenditure and it'll be interesting to see how much of a bit the weak economy takes out of that.
Personally, my watching is 80% live, 10% downloads and 10% network websites. It's very fluid though and the only thing I absolutely want to watch live is Lost. If I need to tighten the budget, cable would be gone first.
According to Holson, “It’s no surprise that 25- to 34-year-olds make up the largest segment of owners, or a third of all iPhone users. But the over-50 set makes a significant showing, too, as 14.4 percent of iPhone users are aged 55 years old to 64 years old”.
Holson almost seems surprised by the size of the over 55 segment that uses iPhones. This segment always seems to be underestimated. However, this helps to prove my point that the 'older folks' of today who lived through Woodstock and “Flower Power” aren't afraid to try something new. They were the agents of great social changes. Advertisers and networks are foolish to ignore them.