NBA Finals: Nielsen Nation Says, “Where Have You Gone Michael Jordan? Our Nation Doesn’t Turn Its Lonely Eyes to Kobe and KG”

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June 8th, 2008

Michael Jordan was a hit with casual NBA Fans and TV Viewers

With apologies to Simon & Garfunkel.

Last Thursday night's NBA finals generated 13.38 million viewers according to Nielsen.  This is much better than last year (when game one drew 9.21 million, so Kobe and KG at least aren't quite as lonely as Lebron James and Tim Duncan) but a far cry from the Michael Jordan era when the NBA finals he participated in routinely averaged over 25 million viewers, almost twice as many as watched on Thursday night.

While I think it's a lock I'm going to lose the lunch bet to Bill Gorman should the series between the Los Angeles Lakers and Boston Celtics extend to six games (Bill bet the finals would average over 15 million viewers, I took the under), it's still a far cry from the glory days.   So we'll let you weigh in too, not just for tonight's game, but for the whole series.  How many people do you think this year's finals will average. So far, it's averaging 13.38 million.     Please note: you can ignore the preliminary numbers we'll receive for the primetime portion of the game (9p-11p) because they're awful for live events.  Last Thursday's game was off by over 3 million viewers in the preliminary results.

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