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Nielsen Ratings for June 7, 2008: Saturday was Worse than Friday

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June 8th, 2008

Scoreboard for Sat. June 7, 2008 ABC NBC FOX CBS
Total Viewers (million) 4.94 4.68 4.53 3.74
Rating/Share: Adults 18-49 1.5/6 1.4/5 1.6/6 0.8/3

The night had mixed leadership with ABC winning the most viewers with a rerun of Finding Nemo and FOX winning the 18-49 demo with the classic Saturday night combo of COPS and America's Most Wanted. I'm not really sure whether COPS and America's Most Wanted were not reruns with these numbers but they weren't reported as such. We probably won't know for sure until Tuesday.

Moonlight fans will love that CBS came in dead stinking last with a sub 1.0 rating in the 18-49 demo with the airing of the made for TV movie Sybil, which was a remake of a made for TV miniseries based on a very successful book from my youth. The remake didn't do so well, but to paraphrase Marc Berman, if CBS didn't already think it stunk, they wouldn't have aired it on what seems to be the Saturday night TV ghetto (and in June, to boot!).

The numbers are pretty ghastly, but I suppose one way of looking at it is that it was a fairly competitive night.

Though it didn't air in primetime the preliminary metered-market overnight reports for the Belmont Stakes which saw 38-1 odds Da'Tara win in an upset where heavily favored Big Brown mysteriously finished (like CBS on Saturday) in dead last averaged a 10.5 HH rating. I never trust the overnight results for live sports events anymore but if those numbers anywhere near hold up that's a huge (150+%) increase over last year's race, a healthy chunk better than the Preakness Stakes and even a smidge above the Kentucky Derby.

I won't be shocked if those numbers wind up holding up as I'm sure there were a lot of curious onlookers interested in seeing if a horse could win the triple crown for the first time in 30 years. Much like the perfect unblemished season in the NFL, it is elusive.

Saturday Night's Details:

 

 

Time Net Show Viewers (Millions) 18-49 Rating/Share
8:00 ABC Movie: Finding Nemo (R ) 8p-11p 4.94 1.5/6
  CBS TV Movie: Sybil 3.17 0.6/2
  NBC Movie: National Treasure (R ) 8p-11p 4.68 1.4/5
  FOX COPS 4.18 1.6/6
         
9:00 FOX America's Most Wanted 4.91 1.7/6
         
10:00 CBS 48 Hours Mystery (R ) 4.88 1.2/4

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

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