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Reaper Tops Broadcast Shows w/ 34.9% Time-Shifting Gain

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June 9th, 2008

For the week of May 19-25, 2008, CW's  Reaper topped all broadcast shows in audience % gain by time-shifting (DVR viewing). Its audience increased by 34.9% over the 2.301 million that watched it Live giving it a Live+7 audience of 3.105 million. Note that May 21, was the "official" end of the broadcast prime-time ratings season.

Media darling Gossip Girl was second with an increase of 31.3% over its Live viewing of 2.540 million giving it a Live+7 audience of 3.334 million.

Rounding out the top 10 were House, Bones, Grey's Anatomy, Thursday's So You Think You Can Dance, Boston Legal, One Tree Hill, How I Met Your Mother and Tuesday's American Idol.

Recently strong, CW had only 3 shows in the top 20 this week which was lead by CBS with seven shows.

I'd be terribly amiss if I didn't note the appearance of Friday's Fuego En La Sangre to the % time-shifting gain list at #20. Not only is it Robert's favorite Spanish language show, but if my memory serves me correctly, this is the very first time we have seen a Spanish show in our % time-shifted top 20. Bravo!

Top 20 Most % Time-shifted Broadcast TV Shows:

 


Rank Programs Network  Persons Live+7 (000s)  Persons Live (000s)  Time-shifted Audience (000s) % increase from Live to Live+7
1 REAPER CW 3,105  2,301  804 34.9%
2 Gossip Girl CW 3,334  2,540  794 31.3%
3 HOUSE FOX 18,695  14,677  4,018 27.4%
4 BONES FOX 11,368  9,075  2,293 25.3%
5 GREY'S ANATOMY ABC 20,259  16,195  4,064 25.1%
6 SO YOU THINK CAN DANCE-THU FOX 9,697  7,935  1,762 22.2%
7 BOSTON LEGAL ABC 7,231  5,984  1,247 20.8%
8 One Tree Hill CW 3,561  2,949  612 20.8%
9 How I Met Your Mother CBS 8,678  7,188  1,490 20.7%
10 American Idol-TUE FOX 28,109  23,364  4,745 20.3%
11 UGLY BETTY ABC 9,622  8,054  1,568 19.5%
12 HELL'S KITCHEN FOX 12,246  10,326  1,920 18.6%
13 Big Bang Theory CBS 8,007  6,759  1,248 18.5%
14 Criminal Minds CBS 14,521  12,264  2,257 18.4%
15 SHARK CBS 11,374  9,858  1,516 15.4%
16 CSI: MIAMI CBS 18,050  15,655  2,395 15.3%
17 NCIS CBS 17,836  15,491  2,345 15.1%
18 Law And Order NBC 9,531  8,291  1,240 15.0%
19 Two and a Half Men CBS 15,630  13,619  2,011 14.8%
20 FUEGO EN LA SANGRE FRI UNI 3,052  2,664  388 14.6%

The % Time-shifting table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest % increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
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