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WWE Raw Takes Top 2 Cable TV Time-Shifting Spots

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June 9th, 2008

Early Hour of WWE Raw Has a 7.8% Increase and 360,000 DVR Viewers

For the week of May 19-25, 2008, USA's WWE Raw took the top 2 spots for cable show time-shifting with increases of 7.8% and 6.6% over its Live audiences in its Live+7 viewing audience and absolute time-shifted audience sizes of 360,000 and 286,000. This was an atypical week without any of the big cable time-shifter's (The Hills, Monk, Psych, South Park) airing to make the top of the list.

Top 20 Most Time-shifted (DVR viewed) Cable Shows:


Rank Programs Network  Persons Live+7 (000s)  Persons Live (000s)  Time-shifted Audience (000s) % increase from Live to Live+7
1 WWE Raw USA  4,956  4,596  360 7.8%
2 WWE Raw USA  4,612  4,326  286 6.6%
3 NBA PLAYOFFS (SPURS/LAKERS) TNT  5,533  5,346  187 3.5%
4 NBA PLAYOFFS (SPURS/LAKERS) TNT  6,217  6,038  179 3.0%
5 NBA PLAYOFFS (SPURS/HORNETS) TNT  6,550  6,387  163 2.6%
6 NBA CONF FNLS (PISTONS/CELTICS) ESPN  5,435  5,279  156 3.0%
7 NBA PLAYOFFS (LAKERS/SPURS) TNT  5,744  5,589  155 2.8%
8 NCIS USA  3,558  3,429  129 3.8%
9 NCIS USA  3,026  2,900  126 4.3%
10 NBA CONF FNLS (PISTONS/CELTICS) ESPN  5,698  5,601  97 1.7%
11 NCIS USA  3,102  3,015  87 2.9%
12 iCarly NICK  3,078  2,996  82 2.7%
13 LAW & ORDER:CRIM INTENT USA  2,782  2,703  79 2.9%
14 LAW & ORDER:CRIM INTENT USA  3,284  3,208  76 2.4%
15 SpongeBob NICK  3,214  3,138  76 2.4%
16 SpongeBob NICK  3,091  3,018  73 2.4%
17 SpongeBob NICK  3,704  3,635  69 1.9%
18 HERBIE FULLY LOADED DSNY  3,277  3,209  68 2.1%
19 SpongeBob NICK  3,139  3,089  50 1.6%
20 SpongeBob NICK  3,205  3,157  48 1.5%

 Filling out the top 10 were 6 NBA Playoff games and two episodes of NCIS.

Before the NBA Playoffs it was rare to see sporting events in the top cable time-shifted list, but with those games crowding out other shows in the cable top 40 [which is all we have to measure time-shifting for], they are increasingly top DVR viewed shows in our weekly list.

As usual, Spongebob absorbs 5 of the second 10 spots.

Our time-shifting chart ranks which of the Top 40 cable shows had the largest increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs). We include both the absolute size of the time-shifted audience (and sort the chart by that metric), and the % increase over the Live viewing.

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
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