Early Hour ofHas a 7.8% Increase and 360,000 DVR Viewers
For the week of May 19-25, 2008, USA'stook the top 2 spots for cable show time-shifting with increases of 7.8% and 6.6% over its Live audiences in its Live+7 viewing audience and absolute time-shifted audience sizes of 360,000 and 286,000. This was an atypical week without any of the big cable time-shifter's (The Hills, Monk, , ) airing to make the top of the list.
Top 20 Most Time-shifted (DVR viewed) Cable Shows:
|Rank||Programs||Network||Persons Live+7 (000s)||Persons Live (000s)||Time-shifted Audience (000s)||% increase from Live to Live+7|
|3||NBA PLAYOFFS (SPURS/LAKERS)||TNT||5,533||5,346||187||3.5%|
|4||NBA PLAYOFFS (SPURS/LAKERS)||TNT||6,217||6,038||179||3.0%|
|5||NBA PLAYOFFS (SPURS/HORNETS)||TNT||6,550||6,387||163||2.6%|
|6||NBA CONF FNLS (PISTONS/CELTICS)||ESPN||5,435||5,279||156||3.0%|
|7||NBA PLAYOFFS (LAKERS/SPURS)||TNT||5,744||5,589||155||2.8%|
|10||NBA CONF FNLS (PISTONS/CELTICS)||ESPN||5,698||5,601||97||1.7%|
|13||LAW & ORDER:CRIM INTENT||USA||2,782||2,703||79||2.9%|
|14||LAW & ORDER:CRIM INTENT||USA||3,284||3,208||76||2.4%|
|18||HERBIE FULLY LOADED||DSNY||3,277||3,209||68||2.1%|
Filling out the top 10 were 6 NBA Playoff games and two episodes of.
Before the NBA Playoffs it was rare to see sporting events in the top cable time-shifted list, but with those games crowding out other shows in the cable top 40 [which is all we have to measure time-shifting for], they are increasingly top DVR viewed shows in our weekly list.
As usual, Spongebob absorbs 5 of the second 10 spots.
Our time-shifting chart ranks which of the Top 40 cable shows had the largest increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs). We include both the absolute size of the time-shifted audience (and sort the chart by that metric), and the % increase over the Live viewing.
Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.