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	<title>Comments on: Game 3 of Lakers/Celtics Final Draws 14.51 Million</title>
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	<link>http://tvbythenumbers.zap2it.com/2008/06/11/game-3-of-lakersceltics-final-draws-1451-million/4106/</link>
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		<title>By: Robert Seidman</title>
		<link>http://tvbythenumbers.zap2it.com/2008/06/11/game-3-of-lakersceltics-final-draws-1451-million/4106/comment-page-1/#comment-265693</link>
		<dc:creator>Robert Seidman</dc:creator>
		<pubDate>Thu, 12 Jun 2008 21:07:43 +0000</pubDate>
		<guid isPermaLink="false">http://tvbythenumbers.com/?p=4106#comment-265693</guid>
		<description>Paulsen, good catch.  Thanks.,</description>
		<content:encoded><![CDATA[<p>Paulsen, good catch.  Thanks.,</p>
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		<title>By: Paulsen</title>
		<link>http://tvbythenumbers.zap2it.com/2008/06/11/game-3-of-lakersceltics-final-draws-1451-million/4106/comment-page-1/#comment-265694</link>
		<dc:creator>Paulsen</dc:creator>
		<pubDate>Thu, 12 Jun 2008 20:59:55 +0000</pubDate>
		<guid isPermaLink="false">http://tvbythenumbers.com/?p=4106#comment-265694</guid>
		<description>The game drew a 9.2 rating. The 8.8 is the average through three games.&lt;br&gt;&lt;br&gt;-- Paulsen</description>
		<content:encoded><![CDATA[<p>The game drew a 9.2 rating. The 8.8 is the average through three games.</p>
<p>&#8211; Paulsen</p>
]]></content:encoded>
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		<title>By: Robert Seidman</title>
		<link>http://tvbythenumbers.zap2it.com/2008/06/11/game-3-of-lakersceltics-final-draws-1451-million/4106/comment-page-1/#comment-14133</link>
		<dc:creator>Robert Seidman</dc:creator>
		<pubDate>Thu, 12 Jun 2008 16:07:43 +0000</pubDate>
		<guid isPermaLink="false">http://tvbythenumbers.com/?p=4106#comment-14133</guid>
		<description>Paulsen, good catch.  Thanks.,</description>
		<content:encoded><![CDATA[<p>Paulsen, good catch.  Thanks.,</p>
]]></content:encoded>
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	<item>
		<title>By: Paulsen</title>
		<link>http://tvbythenumbers.zap2it.com/2008/06/11/game-3-of-lakersceltics-final-draws-1451-million/4106/comment-page-1/#comment-14132</link>
		<dc:creator>Paulsen</dc:creator>
		<pubDate>Thu, 12 Jun 2008 15:59:55 +0000</pubDate>
		<guid isPermaLink="false">http://tvbythenumbers.com/?p=4106#comment-14132</guid>
		<description>The game drew a 9.2 rating. The 8.8 is the average through three games.&lt;br&gt;&lt;br&gt;-- Paulsen</description>
		<content:encoded><![CDATA[<p>The game drew a 9.2 rating. The 8.8 is the average through three games.</p>
<p>&#8211; Paulsen</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Robert Seidman</title>
		<link>http://tvbythenumbers.zap2it.com/2008/06/11/game-3-of-lakersceltics-final-draws-1451-million/4106/comment-page-1/#comment-303328</link>
		<dc:creator>Robert Seidman</dc:creator>
		<pubDate>Thu, 12 Jun 2008 02:58:00 +0000</pubDate>
		<guid isPermaLink="false">http://tvbythenumbers.com/?p=4106#comment-303328</guid>
		<description>I had (or more accurately Nielsen and ABC) done the math in the post - 13.801 million according to ABC.  I&#039;m guessing they calculate based on all the raw data divided by duration and since you only get 3 digits you&#039;re ever so slightly off.  Or they&#039;re just wrong.

This may sound contrarian, but I&#039;m actually worried that game 4/rest of series gets a boost BECAUSE of the scandal.  Long-term if there&#039;s any merit, that&#039;s really awful for the NBA, but in the short-term, America loves a scandal.</description>
		<content:encoded><![CDATA[<p>I had (or more accurately Nielsen and ABC) done the math in the post &#8211; 13.801 million according to ABC.  I&#8217;m guessing they calculate based on all the raw data divided by duration and since you only get 3 digits you&#8217;re ever so slightly off.  Or they&#8217;re just wrong.</p>
<p>This may sound contrarian, but I&#8217;m actually worried that game 4/rest of series gets a boost BECAUSE of the scandal.  Long-term if there&#8217;s any merit, that&#8217;s really awful for the NBA, but in the short-term, America loves a scandal.</p>
]]></content:encoded>
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	<item>
		<title>By: Robert Seidman</title>
		<link>http://tvbythenumbers.zap2it.com/2008/06/11/game-3-of-lakersceltics-final-draws-1451-million/4106/comment-page-1/#comment-303329</link>
		<dc:creator>Robert Seidman</dc:creator>
		<pubDate>Thu, 12 Jun 2008 02:58:00 +0000</pubDate>
		<guid isPermaLink="false">http://tvbythenumbers.com/?p=4106#comment-303329</guid>
		<description>I had (or more accurately Nielsen and ABC) done the math in the post - 13.801 million according to ABC.  I&#039;m guessing they calculate based on all the raw data divided by duration and since you only get 3 digits you&#039;re ever so slightly off.  Or they&#039;re just wrong.

This may sound contrarian, but I&#039;m actually worried that game 4/rest of series gets a boost BECAUSE of the scandal.  Long-term if there&#039;s any merit, that&#039;s really awful for the NBA, but in the short-term, America loves a scandal.</description>
		<content:encoded><![CDATA[<p>I had (or more accurately Nielsen and ABC) done the math in the post &#8211; 13.801 million according to ABC.  I&#8217;m guessing they calculate based on all the raw data divided by duration and since you only get 3 digits you&#8217;re ever so slightly off.  Or they&#8217;re just wrong.</p>
<p>This may sound contrarian, but I&#8217;m actually worried that game 4/rest of series gets a boost BECAUSE of the scandal.  Long-term if there&#8217;s any merit, that&#8217;s really awful for the NBA, but in the short-term, America loves a scandal.</p>
]]></content:encoded>
	</item>
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		<title>By: Bill Gorman</title>
		<link>http://tvbythenumbers.zap2it.com/2008/06/11/game-3-of-lakersceltics-final-draws-1451-million/4106/comment-page-1/#comment-303326</link>
		<dc:creator>Bill Gorman</dc:creator>
		<pubDate>Thu, 12 Jun 2008 02:44:00 +0000</pubDate>
		<guid isPermaLink="false">http://tvbythenumbers.com/?p=4106#comment-303326</guid>
		<description>(14.509+13.384+13.499)/3 = 13.797m average for the first 3 games.

If it only goes 6, the next 3 will have to average 16.203m to finish with an overall average of 15m. That&#039;s looking good for Robert [with the under on 15m].

I think I need a seventh game, not only for the likely final game viewership increase, but also the extra game to be averaged in. If it goes 7, the last 4 need to average 15.90. Assuming a big boost for game 7, I think that&#039;s possible, but that&#039;s still a lot of *ifs*.</description>
		<content:encoded><![CDATA[<p>(14.509+13.384+13.499)/3 = 13.797m average for the first 3 games.</p>
<p>If it only goes 6, the next 3 will have to average 16.203m to finish with an overall average of 15m. That&#8217;s looking good for Robert [with the under on 15m].</p>
<p>I think I need a seventh game, not only for the likely final game viewership increase, but also the extra game to be averaged in. If it goes 7, the last 4 need to average 15.90. Assuming a big boost for game 7, I think that&#8217;s possible, but that&#8217;s still a lot of *ifs*.</p>
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	</item>
	<item>
		<title>By: Bill Gorman</title>
		<link>http://tvbythenumbers.zap2it.com/2008/06/11/game-3-of-lakersceltics-final-draws-1451-million/4106/comment-page-1/#comment-303327</link>
		<dc:creator>Bill Gorman</dc:creator>
		<pubDate>Thu, 12 Jun 2008 02:44:00 +0000</pubDate>
		<guid isPermaLink="false">http://tvbythenumbers.com/?p=4106#comment-303327</guid>
		<description>(14.509+13.384+13.499)/3 = 13.797m average for the first 3 games.

If it only goes 6, the next 3 will have to average 16.203m to finish with an overall average of 15m. That&#039;s looking good for Robert [with the under on 15m].

I think I need a seventh game, not only for the likely final game viewership increase, but also the extra game to be averaged in. If it goes 7, the last 4 need to average 15.90. Assuming a big boost for game 7, I think that&#039;s possible, but that&#039;s still a lot of *ifs*.</description>
		<content:encoded><![CDATA[<p>(14.509+13.384+13.499)/3 = 13.797m average for the first 3 games.</p>
<p>If it only goes 6, the next 3 will have to average 16.203m to finish with an overall average of 15m. That&#8217;s looking good for Robert [with the under on 15m].</p>
<p>I think I need a seventh game, not only for the likely final game viewership increase, but also the extra game to be averaged in. If it goes 7, the last 4 need to average 15.90. Assuming a big boost for game 7, I think that&#8217;s possible, but that&#8217;s still a lot of *ifs*.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Todd D.</title>
		<link>http://tvbythenumbers.zap2it.com/2008/06/11/game-3-of-lakersceltics-final-draws-1451-million/4106/comment-page-1/#comment-303324</link>
		<dc:creator>Todd D.</dc:creator>
		<pubDate>Thu, 12 Jun 2008 01:34:00 +0000</pubDate>
		<guid isPermaLink="false">http://tvbythenumbers.com/?p=4106#comment-303324</guid>
		<description>2002 doesn&#039;t seem like that long ago, but just think: NBC still had the NBA and had built a following with regularity in theme, number of games broadcast, etc. And, even just six years ago, there wasn&#039;t such a plethora of other viewing options (online, gaming, etc.). Otherwise, how could a Lakers/Celtics finals not even approach the numbers of the Lakers finals with the Pacers, 76ers, and Nets in the early `00s? With this scandal in the wings, none of this can really be great news. Personally, I think this is the result over a quarter century of David Stern running the show. Even a broken clock is right twice a day, so he benefitted greatly from the Bird/Magic, and then, Jordan years. But real change is needed. Maybe the 2010s will represent that birth in hopefully new, energetic hands that have a bit of integrity.</description>
		<content:encoded><![CDATA[<p>2002 doesn&#8217;t seem like that long ago, but just think: NBC still had the NBA and had built a following with regularity in theme, number of games broadcast, etc. And, even just six years ago, there wasn&#8217;t such a plethora of other viewing options (online, gaming, etc.). Otherwise, how could a Lakers/Celtics finals not even approach the numbers of the Lakers finals with the Pacers, 76ers, and Nets in the early `00s? With this scandal in the wings, none of this can really be great news. Personally, I think this is the result over a quarter century of David Stern running the show. Even a broken clock is right twice a day, so he benefitted greatly from the Bird/Magic, and then, Jordan years. But real change is needed. Maybe the 2010s will represent that birth in hopefully new, energetic hands that have a bit of integrity.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Todd D.</title>
		<link>http://tvbythenumbers.zap2it.com/2008/06/11/game-3-of-lakersceltics-final-draws-1451-million/4106/comment-page-1/#comment-303325</link>
		<dc:creator>Todd D.</dc:creator>
		<pubDate>Thu, 12 Jun 2008 01:34:00 +0000</pubDate>
		<guid isPermaLink="false">http://tvbythenumbers.com/?p=4106#comment-303325</guid>
		<description>2002 doesn&#039;t seem like that long ago, but just think: NBC still had the NBA and had built a following with regularity in theme, number of games broadcast, etc. And, even just six years ago, there wasn&#039;t such a plethora of other viewing options (online, gaming, etc.). Otherwise, how could a Lakers/Celtics finals not even approach the numbers of the Lakers finals with the Pacers, 76ers, and Nets in the early `00s? With this scandal in the wings, none of this can really be great news. Personally, I think this is the result over a quarter century of David Stern running the show. Even a broken clock is right twice a day, so he benefitted greatly from the Bird/Magic, and then, Jordan years. But real change is needed. Maybe the 2010s will represent that birth in hopefully new, energetic hands that have a bit of integrity.</description>
		<content:encoded><![CDATA[<p>2002 doesn&#8217;t seem like that long ago, but just think: NBC still had the NBA and had built a following with regularity in theme, number of games broadcast, etc. And, even just six years ago, there wasn&#8217;t such a plethora of other viewing options (online, gaming, etc.). Otherwise, how could a Lakers/Celtics finals not even approach the numbers of the Lakers finals with the Pacers, 76ers, and Nets in the early `00s? With this scandal in the wings, none of this can really be great news. Personally, I think this is the result over a quarter century of David Stern running the show. Even a broken clock is right twice a day, so he benefitted greatly from the Bird/Magic, and then, Jordan years. But real change is needed. Maybe the 2010s will represent that birth in hopefully new, energetic hands that have a bit of integrity.</p>
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