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Lost Leads Broadcast Shows w/ 32.2% Time-Shifting Gain

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June 16th, 2008

For the week of May 26 - June 1, ABC's Lost was the top broadcast prime-time show for audience % gain by time-shifting (DVR viewing). Its audience increased by 32.2% over the 10.587 million that watched it Live giving it a Live+7 audience of 13.991 million.

Fox's Hell's Kitchen was second with an increase of 20.5%. Rounding out the top 10 were two episodes of So You Think You Can Dance?, The Bachelorette, Men in Trees, Last Comic Standing, Moment of Truth, Reaper and American Gladiators.

A few notable appearances including MyNetworkTV's Under One Roof, which I believe is our first MyNet show in the % time-shifting list, and 12 Corazones which I believe is the first Telemundo show to make our top 20 list as well.

In total, Fox leads the network totals with 7 of the top 20 time-shifted shows on a % basis. Unlike recent weeks, the CW placed only 3 shows in the top 20.

Top 20 Most % Time-shifted Broadcast TV Shows:

 


Rank Programs Network  Persons Live+7 (000s)  Persons Live (000s)  Time-shifted Audience (000s) % increase from Live to Live+7
1 LOST ABC  13,991  10,587  3,404 32.2%
2 HELL'S KITCHEN FOX  10,359  8,599  1,760 20.5%
3 SO YOU THINK CAN DANCE-THU FOX  10,403  8,722  1,681 19.3%
4 SO YOU THINK CAN DANCE-WED FOX  10,031  8,479  1,552 18.3%
5 THE BACHELORETTE 5/26 ABC  6,052  5,154  898 17.4%
6 MEN IN TREES ABC  5,959  5,076  883 17.4%
7 LAST COMIC STANDING NBC  4,846  4,204  642 15.3%
8 MOMENT OF TRUTH FOX  7,720  6,996  724 10.3%
9 REAPER CW  1,636  1,486  150 10.1%
10 AMERICAN GLADIATORS 5/26 NBC  5,432  4,947  485 9.8%
11 OFFICE 8P 5/29 NBC  3,570  3,291  279 8.5%
12 FARMER WANTS A WIFE CW  2,593  2,400  193 8.0%
13 Family Guy FOX  5,500  5,094  406 8.0%
14 OFFICE 5/29 NBC  3,728  3,454  274 7.9%
15 COPS FOX  3,820  3,547  273 7.7%
16 One Tree Hill-MEMORIAL CW  953  886  67 7.6%
17 UNDER ONE ROOF MNT  1,140  1,060  80 7.5%
18 12 CORAZONES T TEL  978  913  65 7.1%
19 Simpsons FOX  4,589  4,305  284 6.6%
20 GHOST WHISPERER CBS  5,779  5,430  349 6.4%

The % Time-shifting table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest % increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
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