NBA Finals Game 5 Ratings: 17.3 Million Watch

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June 16th, 2008

NBA Finals on ABC

ABC is reporting 17.3 million watched last night's game 5 of the NBA Finals.  The Los Angeles Lakes won game five over the Boston Celtics forcing a game six tomorrow in Boston.   The series, already averaging 14.5 million seems a lock for averaging 15 million after game 6.

ABC is reporting good performance in key demographics.   I found ABC's recent DVR boilerplate update interesting:

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has jumped from 17% at the same point in 2006-07, up to 25% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

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