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In Plain Sight Leads Cable Time-Shifting

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June 17th, 2008

In Plain Sight Has a 23.6% Increase and 1,132,000 DVR Viewers

For the week of May 26 - June 1, 2008, USA's new drama In Plain Sight was the leading cable show for time-shifting with an increase of of 23.6% over its Live audience in its Live+7 viewing audience and an absolute time-shifted audience size of 1,132,000. Rounding out the top 10 were the 2 part A&E movie Andromeda Strain, 2 episodes of WWE Raw, 2 Lakers/Spurs NBA Playoff games and a pre-game and 2 episodes of NCIS.

Top 20 Most Time-shifted (DVR viewed) Cable Shows:

 


Rank Programs Network  Persons Live+7 (000s)  Persons Live (000s)  Time-shifted Audience (000s) % increase from Live to Live+7
1 IN PLAIN SIGHT USA 5,923  4,791  1,132 23.6%
2 ANDROMEDA STRAIN PT1 AEN 5,121  4,482  639 14.3%
3 ANDROMEDA STRAIN PT. 2 AEN 5,238  4,721  517 11.0%
4 WWE Raw USA 4,426  4,033  393 9.7%
5 WWE Raw USA 4,554  4,212  342 8.1%
6 NBA PLAYOFFS PRE-GAME TNT 3,519  3,181  338 10.6%
7 NBA PLAYOFFS (LAKERS/SPURS) TNT 7,276  6,962  314 4.5%
8 NBA PLAYOFFS (SPURS/LAKERS) TNT 6,813  6,582  231 3.5%
9 NCIS USA 3,246  3,022  224 7.4%
10 NCIS USA 3,263  3,052  211 6.9%
11 NCIS USA 3,410  3,210  200 6.2%
12 NBA CONF FNLS (CELTICS/PISTONS) ESPN 6,450  6,261  189 3.0%
13 INSIDE THE NBA PLAYOFFS TNT 3,562  3,403  159 4.7%
14 SpongeBob NICK 4,467  4,314  153 3.5%
15 MIGHTY B! NICK 3,177  3,026  151 5.0%
16 INSIDE THE NBA PLAYOFFS TNT 3,124  2,981  143 4.8%
17 BACK AT THE BARNYARD NICK 3,249  3,122  127 4.1%
18 SpongeBob NICK 3,999  3,874  125 3.2%
19 NBA CONF FNLS (PISTONS/CELTICS) ESPN 6,450  6,331  119 1.9%
20 NBA PLAYOFFS PRE-GAME TNT 3,298  3,181  117 3.7%

Our time-shifting chart ranks which of the Top 40 cable shows had the largest increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs). We include both the absolute size of the time-shifted audience (and sort the chart by that metric), and the % increase over the Live viewing.

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
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