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NBA Finals: Game Six Draws 16.9 Million

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June 18th, 2008

NBA Finals on ABCABC reports that 16.9 million viewers watched last night's series-clinching victory where the Boston Celtics won their 17th championship in six games. It was the second most watched game of the series.  ABC also reports that for the six games, the series averaged *exactly* 15 million viewers. Bill and I had a little bet around whether the series would generate 15 million average viewers or not. I took the under, Bill took the over.

The real number is more like 14.95 million, which is under 15 million. I won't be quick to call this a "push" with Mr. Gorman. But I can wait a few days to take all the significant digits into account.  From Bill and my point of view, it worked out well, but will ABC be disappointed?

The League and ABC must be waxing nostalgic somewhat. For all practical purposes, Jupiter aligned with Mars and the NBA and ABC both got the matchup they coveted. Indeed, it produced much better results than last year's matchup between the San Antonio Spurs and the Lebron James led Cleveland Cavaliers.

This year's finals had 61% more viewers than last year's (15.0mm vs. 9.3mm). 61% is a nice increase, but the network and The League must be wistful for the days of yore and averages over 20 million. But like Michael Jordan, those days are gone. All things considered The League and ABC will take the 15 million and be happy with it.

 
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