| Scoreboard |  |
 |
 |
 |
 |
|---|---|---|---|---|---|
| Total Viewers (million) | 8.73 | 6.99 | 6.95 | 4.46 | 1.81 |
| Rating/Share: Adults 18-49 | 3.2/10 | 2.1/6 | 1.6/5 | 1.7/5 | 0.7/2 |
Unlike Monday night when reruns stomped reality, the tables were turned on Wednesday as Fox's So You Think You Can Dance delivered the night for both viewers [8.73 million] and adults 18-49 [3.2 rating/ 10 share]. Likewise, NBC finished second for both viewers and adults 18-49 with the reality duo of Deal or No Deal and Celebrity Circus.
CBS's reruns of Price is Right, Criminal Minds and CSI:NY delivered the viewers for a close third place finish, but the adults 18-49 stayed away and it finished fourth. ABC went with reruns of reality [Wife Swap, Supernanny] and managed only a weak third in the demo. The CW, who's phones are in the process of being disconnected, managed only 2.31 million viewers for Farmer Wants a Wife. Edit: As my partner points out below, and I recognize, those results for a CW show, and a summer one at that, are relatively quite strong!
Full details:
| Time | Net | Show | Viewers Live+SD (Millons) | 18-49 Rating/Share |
| 8:00 | FOX | So You Think You Can Dance (8-10p) | 8.73 | 3.2/10 |
| NBC | Deal or No Deal (8-930p) | 8.25 | 2.1/7 | |
| CBS | Price is Right Million Dollar (repeat) | 5.65 | 1.2/4 | |
| ABC | Wife Swap (repeat) | 4.54 | 1.7/6 | |
| CW | America's Next Top Model (repeat) | 1.31 | 0.5/2 | |
| 9:00 | CBS | Criminal Minds (repeat) | 7.19 | 1.7/5 |
| ABC | Supernanny (repeat) | 4.50 | 1.7/5 | |
| CW | Farmer Wants A Wife | 2.31 | 0.9/3 | |
| 9:30 | NBC | Celebrity Circus (930-11p) | 5.72 | 2.0/6 |
| 10:00 | CBS | CSI:NY (repeat) | 8.00 | 1.9/6 |
| ABC | Supernanny (repeat) | 4.35 | 1.7/5 |
Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.
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not to go all contrary on you (shocking, I know) but at 2.31mm and a .9 in the demo on a $ earned vs. $ spent basis, Farmer Wants a Wife is a a CASH COW compared to Gossip Girl. And though Gossip Girl is quite fair and lovely, from a margin perspective it’s inconceivable that enough lipstick can be applied to the pig to pretty it up enough to stand in the company of Farmer Wants a Wife!
Is it scary? Yes! But don’t worry, CW has paid its phone bill and is buying PLENTY OF LIPSTICK for the upcoming season anyway, but if they can’t get up to 4 million viewers with a new shade of pink for GG, Farmer Wants a Wife is the better business proposition, and at the scale of CW, you’d have to declare it a summer hit! (seriously).
not to go all contrary on you (shocking, I know) but at 2.31mm and a .9 in the demo on a $ earned vs. $ spent basis, Farmer Wants a Wife is a a CASH COW compared to Gossip Girl. And though Gossip Girl is quite fair and lovely, from a margin perspective it’s inconceivable that enough lipstick can be applied to the pig to pretty it up enough to stand in the company of Farmer Wants a Wife!
Is it scary? Yes! But don’t worry, CW has paid its phone bill and is buying PLENTY OF LIPSTICK for the upcoming season anyway, but if they can’t get up to 4 million viewers with a new shade of pink for GG, Farmer Wants a Wife is the better business proposition, and at the scale of CW, you’d have to declare it a summer hit! (seriously).
You sir are correct! My lens for looking at CW results had become obscured from disuse.
Indeed, a 0.9 in the 18-49 demo for FWAW, does make it a bona fide summer hit for the likes of the CW.
As you point out the far more expensive, and loved, Gossip Girl averaged only a 1.0 18-49 rating during the regular season.
Did you guys read about how the CW held a casting call for their “hit” Gossip Girl . . . and only four people showed up? Funniest story ever!
@Angie: Where? Got a link?
Gladly! http://nymag.com/daily/intel/2008/06/no_one_tur…
Granted, part of that was apparently because they only wanted SAG actors, but it's still funny.
Gladly! http://nymag.com/daily/intel/2008/06/no_one_tur…
Granted, part of that was apparently because they only wanted SAG actors, but it's still funny.