Comments on: Nielsen Ratings Wednesday June 18: Reality Over Reruns

By: Holly

Holly — Fri, 20 Jun 2008 19:41:33 +0000

Granted, part of that was apparently because they only wanted SAG actors, but it's still funny.

By: Angie

Angie — Fri, 20 Jun 2008 17:46:47 +0000

Gladly! http://nymag.com/daily/intel/2008/06/no_one_tur...

By: Holly

Holly — Fri, 20 Jun 2008 14:41:33 +0000

Granted, part of that was apparently because they only wanted SAG actors, but it's still funny.

By: Angie

Angie — Fri, 20 Jun 2008 12:46:47 +0000

Gladly! http://nymag.com/daily/intel/2008/06/no_one_tur…

By: Gusar

Gusar — Fri, 20 Jun 2008 08:49:30 +0000

@Angie: Where? Got a link?

By: Angie

Angie — Fri, 20 Jun 2008 02:42:40 +0000

Did you guys read about how the CW held a casting call for their “hit” Gossip Girl . . . and only four people showed up? Funniest story ever!

By: Bill Gorman

Bill Gorman — Thu, 19 Jun 2008 17:53:54 +0000

You sir are correct! My lens for looking at CW results had become obscured from disuse.

Indeed, a 0.9 in the 18-49 demo for FWAW, does make it a bona fide summer hit for the likes of the CW.

As you point out the far more expensive, and loved, Gossip Girl averaged only a 1.0 18-49 rating during the regular season.

By: Robert Seidman

Robert Seidman — Thu, 19 Jun 2008 17:41:00 +0000

not to go all contrary on you (shocking, I know) but at 2.31mm and a .9 in the demo on a $ earned vs. $ spent basis, Farmer Wants a Wife is a a CASH COW compared to Gossip Girl. And though Gossip Girl is quite fair and lovely, from a margin perspective it’s inconceivable that enough lipstick can be applied to the pig to pretty it up enough to stand in the company of Farmer Wants a Wife!

Is it scary? Yes! But don’t worry, CW has paid its phone bill and is buying PLENTY OF LIPSTICK for the upcoming season anyway, but if they can’t get up to 4 million viewers with a new shade of pink for GG, Farmer Wants a Wife is the better business proposition, and at the scale of CW, you’d have to declare it a summer hit! (seriously).

By: Robert Seidman

Robert Seidman — Thu, 19 Jun 2008 17:41:00 +0000