Live + Same Day Cable News Daily Ratings for June 19, 2008
P2+ Total Day
FNC – 913,000 viewers
CNN – 630,000 viewers
MSNBC – 412,000 viewers
CNBC – 236,000 viewers
HLN – 269,000 viewers
P2+ Prime Time
FNC – 1,920,000 viewers
CNN – 1,172,000 viewers
MSNBC- 874,000 viewers
CNBC – 278,000 viewers
HLN – 530,000 viewers
25-54 Total Day
FNC – 218,000 viewers
CNN –186,000 viewers
MSNBC – 136,000 viewers
CNBC – 78,000 viewers
HLN- 106,000 viewers
25-54 Prime Time
FNC – 422,000 viewers
CNN – 314,000 viewers
MSNBC – 277,000 viewers
CNBC – 94,000 viewers
HLN – 190,000 viewers
Morning programs P2+ (25-54)
FOX & Friends – 855,000 viewers (257,000)
American Morning- 568,000 viewers (234,000)
Morning Joe – 362,000 viewers (107,000)
Morning Express w/ Meade- 287,000 viewers (129,000)
6PM - P2+ (25-54)
Special Report with Brit Hume – 1,243,000 viewers (217,000)
Situation Room- 777,000 viewers (192,000)
Race to the White House- 559,000 viewers (187,000)
Mad Money – 167,000 viewers (57,000)
Prime News- 188,000 viewers (75,000)
7PM - P2+ (25-54)
The Fox Report w/ S. Smith – 1,157,000 viewers (269,000)
Lou Dobbs – 904,000 viewers (227,000)
Hardball – 630,000 viewers (168,000)
Kudlow & Company- 222,000 viewers (69,000)
Glenn Beck – 235,000 viewers (78,000)
8PM - P2+ (25-54)
The O’Reilly Factor- 2,547,000 viewers (590,000)
CNN Election Center– 909,000 viewers (244,000)
Countdown w/ Olbermann – 1,221,000 viewers (404,000)
Fast Money- 144,000 viewers (a scratch with 42,000)
Nancy Grace – 730,000 viewers (199,000)
9 PM - P2+ (25-54)
Hannity & Colmes – 1,777,000 viewers (373,000)
Larry King Live – 1,261,000 viewers (269,000)
Verdict w/ Dan Abrams– 761,000 viewers (206,000)
Deal or No Deal – 537,000 viewers (179,000)
Glenn Beck- 448,000 viewers (188,000)
10 PM P2+ (25-54)
On the Record w/ Greta – 1,436,000 viewers (303,000)
Anderson Cooper– 1,345,000 viewers (426,000)
Countdown w/ Olbermann – 639,000 viewers (222,000)
Donny Deutsch- 153,000 viewers (62,000)
Nancy Grace – 454,000 viewers (197,000)
11 PM P2+ (25-54)
The O’Reilly Factor – 1,049,000 viewers (271,000)
Anderson Cooper – 850,000 viewers (280,000)
MSNBC Special- 320,000 viewers (129,000)
Mad Money- 121,000 viewers (58,000)
Showbiz Tonight– 390,000 viewers (187,000)
P2+ = viewers over the age of 2
(25-54) = Adults 25-54 viewing
Prime Time = 8-11pm
Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.
Olbermann should just give up He gets crushed in the ratings
The Olbermann rating situation has been interesting to watch. A few months ago he was bringing in between 600 to 900K viewers. The higher ratings were generally due to some special guest he’d have on. A short time ago he went over to Kos Daily, signed up, and began posting under his real name. People flocked to him because he was a “celebrity” of sorts. They would give him, and still do, talking points and he’d work those into his program. Sometimes word for word. They’re all excited over there. They think he is God now. They watch him and talk about past programs with him, and each other. They’re all one big happy family. As a result his ratings began to climb to where they are now. MSNBC is all excited, as is Olbernann. They claim his show is growing. I say that one of the biggest reason it grew to be where it is today is because of his presence at Kos. And, I believe it’s leveled off. Unless of course he signs up and starts posting on MovON.org or some other far left website/blog, which is quite possible. lol.
KO has probably levelled off, but MSNBC is still ecstatic over his ratings – he occasionally beats BOR in the 25-54 demo and skews much younger. I would venture to say that MSNBC makes as much money off of KO as FNC does off BOR.
Doug, I’d agree with your guess about fairly equivalent advertising revenue for the two shows at least currently. What will be interesting to see is if Olbermann’s ratings can sustain their current level long term or what decline the end of the election cycle might bring.
Without figures of course, I cannot say for certain, but BOR gave figures on Friday, I believe if was Friday, that showed that the advertising world gives 40+% of its money to FOX, 40+% to CNN and 13% to MSNBC. I doubt seriously if MSNBC makes as much in revenue as FOX or CNN. It’s third 99.9% of the time afterall…and for good reason. And in those figures BOR gave, FOX is 7th, whereas MSNBC is 27th. I’m sure someone here could confirm whether all of the numbers above are correct or incorrect.
Yup, those figures are accurate. That kind of proves that despite all the ratings “hype”, at the end of the day the UTMOST important thing is whether those ratings can translate to ad dollars (after all, this isn’t PBS!). So far MSNBC has not been able to translate their ratings success = $$$, however, if they can sustain and even build on this momentum after the election (which is highly doubtful), there’s no doubt that they can start to bite into CNN and FOX’s share of the ad pot.
Yup, those figures are accurate. That kind of proves that despite all the ratings “hype”, at the end of the day the UTMOST important thing is whether those ratings can translate to ad dollars (after all, this isn’t PBS!). So far MSNBC has not been able to translate their ratings success = $$$, however, if they can sustain and even build on this momentum after the election (which is highly doubtful), there’s no doubt that they can start to bite into CNN and FOX’s share of the ad pot.
StephenMarting and THE, my comment above was specifically targeted at the current advertising potential for The O’Reilly Factor vs. Countdown not on a network-wide basis.
On a network-wide basis, for adults 25-54 prime-time which is what everyone I’ve contacted in the cable news business says makes the money, Fox still has a big lead.
StephenMarting and THE, my comment above was specifically targeted at the current advertising potential for The O’Reilly Factor vs. Countdown not on a network-wide basis.
On a network-wide basis, for adults 25-54 prime-time which is what everyone I’ve contacted in the cable news business says makes the money, Fox still has a big lead.
Hi Bill,
I was using those figures to make a point, not to show how much they are making. My point is that if MSNBC is getting 13% of the alloted advertising money vs. FOX’s 40+%, it is highly unlikely that Olbermann is giving BOR a run for the money in advertising revenue. That gap is just too wide for that to even be plausible to me. And since I don’t know that much about how the advertising stuff works in the industry, i am aware that my theory could be wrong. It just seems illogical that with that large of a percentage gap those two would be close in revenue.
Hi Bill,
I was using those figures to make a point, not to show how much they are making. My point is that if MSNBC is getting 13% of the alloted advertising money vs. FOX’s 40+%, it is highly unlikely that Olbermann is giving BOR a run for the money in advertising revenue. That gap is just too wide for that to even be plausible to me. And since I don’t know that much about how the advertising stuff works in the industry, i am aware that my theory could be wrong. It just seems illogical that with that large of a percentage gap those two would be close in revenue.
Hi Bill,
I was using those figures to make a point, not to show how much they are making. My point is that if MSNBC is getting 13% of the alloted advertising money vs. FOX’s 40+%, it is highly unlikely that Olbermann is giving BOR a run for the money in advertising revenue. That gap is just too wide for that to even be plausible to me. And since I don’t know that much about how the advertising stuff works in the industry, i am aware that my theory could be wrong. It just seems illogical that with that large of a percentage gap those two would be close in revenue.
Stephen, I think the gap between the two networks overall could still be large and the gap between those two individual shows still be narrow currently.
Well Bill, It would be interesting to see figures on that. The percentage gap is too high. I’m sure BOR gets a pretty good chunk of the advertising money, as does KO, but with that gap I doubt KO could match BOR. I’d guess KO is proportionately spending more than BOR right now as he is riding a wave. I’ve noticed quite a jump with his commercials on MSNBC. That in itself would widen the revenue gap I’d think.
If someone has numbers, I’d sure like to see them.
Well Bill, It would be interesting to see figures on that. The percentage gap is too high. I’m sure BOR gets a pretty good chunk of the advertising money, as does KO, but with that gap I doubt KO could match BOR. I’d guess KO is proportionately spending more than BOR right now as he is riding a wave. I’ve noticed quite a jump with his commercials on MSNBC. That in itself would widen the revenue gap I’d think.
If someone has numbers, I’d sure like to see them.
Well Bill, It would be interesting to see figures on that. The percentage gap is too high. I’m sure BOR gets a pretty good chunk of the advertising money, as does KO, but with that gap I doubt KO could match BOR. I’d guess KO is proportionately spending more than BOR right now as he is riding a wave. I’ve noticed quite a jump with his commercials on MSNBC. That in itself would widen the revenue gap I’d think.
If someone has numbers, I’d sure like to see them.
I wonder why Donny has very low number of viewers, I think it is a very useful show especially for entrepreneurs. I learned a lot from the show.
If you want you could check out the http://www.TheYESmovie.com. Great documentary for entrepreneurs as put up by Louis Lautman.
I wonder why Donny has very low number of viewers, I think it is a very useful show especially for entrepreneurs. I learned a lot from the show.
If you want you could check out the http://www.TheYESmovie.com. Great documentary for entrepreneurs as put up by Louis Lautman.