Comments on: Cable News Ratings for Thursday, June 19

By: Mahendra

Mahendra — Sat, 09 Aug 2008 21:14:23 +0000

I wonder why Donny has very low number of viewers, I think it is a very useful show especially for entrepreneurs. I learned a lot from the show.

If you want you could check out the www.TheYESmovie.com. Great documentary for entrepreneurs as put up by Louis Lautman.

By: Mahendra

Mahendra — Sat, 09 Aug 2008 16:14:23 +0000

By: Barras y estrellas » Blog Archive » Matando al mensajero: los medios americanos (II)

Fri, 27 Jun 2008 16:56:48 +0000

[...] cierto, si alguien tiene curiosidad, Fox tiene de media en prime time un poco menos de dos millones de espectadores, CNN 1.2 millones, y MSNBC 0.9 [...]

By: Anonymous

Anonymous — Tue, 24 Jun 2008 16:24:00 +0000

Well Bill, It would be interesting to see figures on that. The percentage gap is too high. I’m sure BOR gets a pretty good chunk of the advertising money, as does KO, but with that gap I doubt KO could match BOR. I’d guess KO is proportionately spending more than BOR right now as he is riding a wave. I’ve noticed quite a jump with his commercials on MSNBC. That in itself would widen the revenue gap I’d think.

If someone has numbers, I’d sure like to see them.

By: Anonymous

Anonymous — Tue, 24 Jun 2008 16:24:00 +0000

If someone has numbers, I’d sure like to see them.

By: Anonymous

Anonymous — Tue, 24 Jun 2008 16:24:00 +0000

If someone has numbers, I’d sure like to see them.

By: Bill Gorman

Bill Gorman — Tue, 24 Jun 2008 16:18:19 +0000

Stephen, I think the gap between the two networks overall could still be large and the gap between those two individual shows still be narrow currently.

By: Anonymous

Anonymous — Tue, 24 Jun 2008 15:44:00 +0000

Hi Bill,
I was using those figures to make a point, not to show how much they are making. My point is that if MSNBC is getting 13% of the alloted advertising money vs. FOX’s 40+%, it is highly unlikely that Olbermann is giving BOR a run for the money in advertising revenue. That gap is just too wide for that to even be plausible to me. And since I don’t know that much about how the advertising stuff works in the industry, i am aware that my theory could be wrong. It just seems illogical that with that large of a percentage gap those two would be close in revenue.

By: Anonymous

Anonymous — Tue, 24 Jun 2008 15:44:00 +0000

By: Anonymous

Anonymous — Tue, 24 Jun 2008 15:44:00 +0000

By: Bill Gorman

Bill Gorman — Mon, 23 Jun 2008 20:23:00 +0000

StephenMarting and THE, my comment above was specifically targeted at the current advertising potential for The O’Reilly Factor vs. Countdown not on a network-wide basis.

On a network-wide basis, for adults 25-54 prime-time which is what everyone I’ve contacted in the cable news business says makes the money, Fox still has a big lead.

By: Bill Gorman

Bill Gorman — Mon, 23 Jun 2008 20:23:00 +0000

StephenMarting and THE, my comment above was specifically targeted at the current advertising potential for The O’Reilly Factor vs. Countdown not on a network-wide basis.

On a network-wide basis, for adults 25-54 prime-time which is what everyone I’ve contacted in the cable news business says makes the money, Fox still has a big lead.

By: Anon

Anon — Mon, 23 Jun 2008 12:30:00 +0000

Yup, those figures are accurate. That kind of proves that despite all the ratings “hype”, at the end of the day the UTMOST important thing is whether those ratings can translate to ad dollars (after all, this isn’t PBS!). So far MSNBC has not been able to translate their ratings success = $$$, however, if they can sustain and even build on this momentum after the election (which is highly doubtful), there’s no doubt that they can start to bite into CNN and FOX’s share of the ad pot.

By: Anon

Anon — Mon, 23 Jun 2008 12:30:00 +0000

By: Anonymous

Anonymous — Sun, 22 Jun 2008 20:51:00 +0000

Without figures of course, I cannot say for certain, but BOR gave figures on Friday, I believe if was Friday, that showed that the advertising world gives 40+% of its money to FOX, 40+% to CNN and 13% to MSNBC. I doubt seriously if MSNBC makes as much in revenue as FOX or CNN. It’s third 99.9% of the time afterall…and for good reason. And in those figures BOR gave, FOX is 7th, whereas MSNBC is 27th. I’m sure someone here could confirm whether all of the numbers above are correct or incorrect.

By: Bill Gorman

Bill Gorman — Sun, 22 Jun 2008 20:13:00 +0000

Doug, I’d agree with your guess about fairly equivalent advertising revenue for the two shows at least currently. What will be interesting to see is if Olbermann’s ratings can sustain their current level long term or what decline the end of the election cycle might bring.

By: Doug

Doug — Sun, 22 Jun 2008 19:58:56 +0000

KO has probably levelled off, but MSNBC is still ecstatic over his ratings – he occasionally beats BOR in the 25-54 demo and skews much younger. I would venture to say that MSNBC makes as much money off of KO as FNC does off BOR.

By: Anonymous

Anonymous — Sun, 22 Jun 2008 16:21:00 +0000

The Olbermann rating situation has been interesting to watch. A few months ago he was bringing in between 600 to 900K viewers. The higher ratings were generally due to some special guest he’d have on. A short time ago he went over to Kos Daily, signed up, and began posting under his real name. People flocked to him because he was a “celebrity” of sorts. They would give him, and still do, talking points and he’d work those into his program. Sometimes word for word. They’re all excited over there. They think he is God now. They watch him and talk about past programs with him, and each other. They’re all one big happy family. As a result his ratings began to climb to where they are now. MSNBC is all excited, as is Olbernann. They claim his show is growing. I say that one of the biggest reason it grew to be where it is today is because of his presence at Kos. And, I believe it’s leveled off. Unless of course he signs up and starts posting on MovON.org or some other far left website/blog, which is quite possible. lol.

By: Egg-Bert

Egg-Bert — Sat, 21 Jun 2008 21:08:27 +0000

Olbermann should just give up He gets crushed in the ratings