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Army Wives Time-Shifted By 1 Million +

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June 23rd, 2008

Army Wives Leads Cable With 25% Increase & 1.025 Million DVR viewers

For the week of June 2-8, 2008, Lifetime's original series Army Wives took the top spot for cable show time-shifting with an increase of 25.0% over its Live audience in its Live+7 viewing audience and an absolute time-shifted audience size of 1,025,000. USA's rookie series In Plain Sight was #2 with an increase of 23.3% and a time-shifted audience size of 936,000.

Top 20 Most Time-shifted (DVR viewed) Cable Shows:


Rank Programs Network Persons Live+7 (000s) Persons Live (000s) Time-shifted Audience (000s) % increase from Live to Live+7
1 Army Wives LIF 5,121 4,096 1,025 25.0%
2 IN PLAIN SIGHT USA 4,959 4,023 936 23.3%
3 LAW & ORDER: CI (ORIG) USA 4,933 4,192 741 17.7%
4 Ice Road Truckers HIST 4,240 3,645 595 16.3%
5 WWE Raw USA 4,749 4,351 398 9.1%
6 WWE Raw USA 4,969 4,599 370 8.0%
7 SpongeBob NICK 3,547 3,350 197 5.9%
8 SpongeBob NICK 4,056 3,867 189 4.9%
9 MSNBC COVERAGE (MONTANA & SOUTH DAKOTA PRIMARIES) MSNBC 3,456 3,278 178 5.4%
10 SpongeBob NICK 3,335 3,159 176 5.6%
11 SpongeBob NICK 3,816 3,641 175 4.8%
12 NASCAR SPRINT CUP/POCONO TNT 6,133 5,958 175 2.9%
13 SpongeBob NICK 3,327 3,172 155 4.9%
14 SPONGEBOB NICK 3,379 3,225 154 4.8%
15 SPONGEBOB NICK 3,737 3,595 142 3.9%
16 SPONGEBOB NICK 3,727 3,596 131 3.6%
17 SPONGEBOB NICK 3,656 3,526 130 3.7%
18 SPONGEBOB NICK 3,845 3,718 127 3.4%
19 SPONGEBOB NICK 3,468 3,342 126 3.8%
20 SPONGEBOB NICK 4,010 3,898 112 2.9%

Filling out the top 10 were an original Law & Order: Criminal Intent, Ice Road Truckers, 2 episodes of WWE Raw, MSNBC's coverage of the South Dakota and Montana primaries an unusual appearance for a cable news show, and 3 episodes of Spongebob.

Surpassing even his typical dominance, Spongebob absorbed 9 of the second 10 spots along with the NASCAR Sprint Cup/Pocono race.

Our time-shifting chart ranks which of the Top 40 cable shows had the largest increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs). We include both the absolute size of the time-shifted audience (and sort the chart by that metric), and the % increase over the Live viewing.

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
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