Army Wives Leads Cable With 25% Increase & 1.025 Million DVR viewers
For the week of June 2-8, 2008, Lifetime's original series Army Wives took the top spot for cable show time-shifting with an increase of 25.0% over its Live audience in its Live+7 viewing audience and an absolute time-shifted audience size of 1,025,000. USA's rookie series In Plain Sight was #2 with an increase of 23.3% and a time-shifted audience size of 936,000.
Top 20 Most Time-shifted (DVR viewed) Cable Shows:
|Rank||Programs||Network||Persons Live+7 (000s)||Persons Live (000s)||Time-shifted Audience (000s)||% increase from Live to Live+7|
|2||IN PLAIN SIGHT||USA||4,959||4,023||936||23.3%|
|3||LAW & ORDER: CI (ORIG)||USA||4,933||4,192||741||17.7%|
|4||ICE ROAD TRUCKERS||HIST||4,240||3,645||595||16.3%|
|9||MSNBC COVERAGE (MONTANA & SOUTH DAKOTA PRIMARIES)||MSNBC||3,456||3,278||178||5.4%|
|12||NASCAR SPRINT CUP/POCONO||TNT||6,133||5,958||175||2.9%|
Filling out the top 10 were an original Law & Order: Criminal Intent, Ice Road Truckers, 2 episodes of WWE RAW, MSNBC's coverage of the South Dakota and Montana primaries an unusual appearance for a cable news show, and 3 episodes of Spongebob.
Surpassing even his typical dominance, Spongebob absorbed 9 of the second 10 spots along with the NASCAR Sprint Cup/Pocono race.
Our time-shifting chart ranks which of the Top 40 cable shows had the largest increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs). We include both the absolute size of the time-shifted audience (and sort the chart by that metric), and the % increase over the Live viewing.
Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.