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Nielsen Ratings Tuesday June 24: Summer Reality Rules

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Written By

June 25th, 2008

Scoreboard NBC ABC CBS FOX CW
Total Viewers (million) 10.59 8.17 7.27 5.48 1.44
Rating/Share: Adults 18-49 2.8/8 3.1/9 1.4/4 2.4/7 0.6/2

With America's Got Talent (#1 viewership for the night at 11.51 million) and Celebrity Family Feud, NBC grabbed the viewership win for Tuesday. However, the debuts of ABC's new reality shows Wipeout (#1 demo adults 18-49 with 3.7 rating / 12 share) and I Survived A Japanese Game Show gave it a strong adults 18-49 demo win. Berman sees the Wipeout viewership growing, but he must be reading tea leaves, because I don't see any data behind that guess.

Fox's new episode of Hell's Kitchen performed well with a demo win at 9pm (3.3/10) in what was a very competitive demo hour. CBS's rerun line up was absolutely crushed in the demo. I could say CBS has decided to fight their summer demo battles on another night, but except for reruns of their comedies on Monday, they're getting crushed in the demo every night. And how exactly is the CW going to promote their Fall line up (on which the life of the network may depend) if no one's watching them during the summer? On Facebook?

Full details:


Time Net Show Viewers Live+SD (Millons) 18-49 Rating/Share
8:00 ABC Wipeout 9.85 3.7/12
  NBC Celebrity Family Feud 8.77 2.3/7
  CBS NCIS (repeat) 7.64 1.2/4
  FOX Hell's Kitchen (repeat) 3.26 1.4/4
  CW Beauty and the Geek (repeat) 1.20 0.5/2
         
9:00 NBC America's Got Talent (9-11p) 11.51 3.1/9
  ABC I Survived a Japanese Game Show 8.03 3.1/9
  FOX Hell's Kitchen 7.70 3.3/10
  CBS 48 Hours Mystery (repeat) 7.46 1.6/5
  CW Reaper (repeat) 1.67 0.6/2
         
10:00 CBS Without a Trace (repeat) 6.71 1.3/4
  ABC Primetime: The Outsiders 6.64 2.5/7

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

Definitions:

Overnights: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

For more information see Numbers 101.

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