Nielsen Ratings Wednesday June 25: Dance Edges Baby Borrowers

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June 26th, 2008

Total Viewers (million) 8.11 7.17 6.69 5.14 1.78
Rating/Share: Adults 18-49 3.0/10 1.5/5 2.1/7 1.7/5 0.7/2

FOX won the night with two hours' worth of So You Think You Can Dance garnering both the most total viewers and the most 18-49 year old viewers.  CBS was second with overall viewers but next to last among the 18-49 crowd.

NBC launched Baby Borrowers and I imagine the peacocks are pretty happy about it.  Although it finished third in overall viewers (behind SYTYCD and a repeat of Criminal Minds) it came in second place for the 9pm hour in both the 18-49 and the 18-49 demographics against stiff competition from SYTYCD.  Borrowers had average viewing for the hour of 7.82mm and a 2.8/8 in the 18-49 demographic and a 2.5/8 in the 18-34 demo.

Celebrity Circus didn't fare as well at 10pm causing Marc Berman to knock it for its so-so retention of the lead-in's last half hour, but despite being last in total viewers for the hour, Circus won both the 18-49 demo and the 18-34 demo.   Circus garnered 5.67mm and a 2.0/6 rating/share in the 18-49 demo.  Meanwhile the premiere of  Primetime: Crime got more than a million more viewers than Circus with  6.77mm, but only a 1.8/5 in the demo.

Bill was a bit harsh about Farmer Wants a Wife last week, but the season finale garnered 2.45 million viewers all but ensuring that if there is a CW Network next year, there will be a season two of Farmer.

Wednesday night's Details:

Time Net Show Viewers (Millons) 18-49 Rating/Share
8:00 CBS The Price is Right (R ) 5.9 1.4/5
NBC Deal or No Deal 6.57 1.6/6
ABC Wife Swap (R ) 4.51 1.7/6
CW America's Next Top Model (R ) 1.12 0.4/2
FOX So You Think You Can Dance (8p-10p) 8.11 3.0/10
9:00 CBS Criminal Minds (Repeat) 7.96 1.6/5
ABC Supernanny (R ) 4.14 1.4/4
CW Farmer Wants a Wife 2.45 1.0/3
NBC Baby Borrowers 7.82 2.8/8
10:00 ABC Primetime: Crime 6.77 1.8/5
CBS CSI: NY (Repeat) 7.67 1.7/5
NBC Celebrity Circus 5.67 2.0/6

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

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