|Total Viewers (million)||8.11||7.17||6.69||5.14||1.78|
|Rating/Share: Adults 18-49||3.0/10||1.5/5||2.1/7||1.7/5||0.7/2|
FOX won the night with two hours' worth ofgarnering both the most total viewers and the most 18-49 year old viewers. CBS was second with overall viewers but next to last among the 18-49 crowd.
NBC launched Baby Borrowers and I imagine the peacocks are pretty happy about it. Although it finished third in overall viewers (behind SYTYCD and a repeat of) it came in second place for the 9pm hour in both the 18-49 and the 18-49 demographics against stiff competition from SYTYCD. Borrowers had average viewing for the hour of 7.82mm and a 2.8/8 in the 18-49 demographic and a 2.5/8 in the 18-34 demo.
Celebrity Circus didn't fare as well at 10pm causing Marc Berman to knock it for its so-so retention of the lead-in's last half hour, but despite being last in total viewers for the hour, Circus won both the 18-49 demo and the 18-34 demo. Circus garnered 5.67mm and a 2.0/6/share in the 18-49 demo. Meanwhile the premiere of Primetime: Crime got more than a million more viewers than Circus with 6.77mm, but only a 1.8/5 in the demo.
Bill was a bit harsh about Farmer Wants a Wife last week, but the season finale garnered 2.45 million viewers all but ensuring that if there is a CW Network next year, there will be a season two of Farmer.
Wednesday night's Details:
|Time||Net||Show||Viewers (Millons)||18-49 Rating/Share|
|8:00||CBS||The Price is Right (R )||5.9||1.4/5|
|NBC||Deal or No Deal||6.57||1.6/6|
|ABC||Wife Swap (R )||4.51||1.7/6|
|FOX||So You Think You Can Dance (8p-10p)||8.11||3.0/10|
|CW||Farmer Wants a Wife||2.45||1.0/3|
Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.
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