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Nielsen Ratings Wednesday June 25: Dance Edges Baby Borrowers

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June 26th, 2008

Scoreboard FOX CBS NBC ABC CW
Total Viewers (million) 8.11 7.17 6.69 5.14 1.78
Rating/Share: Adults 18-49 3.0/10 1.5/5 2.1/7 1.7/5 0.7/2

FOX won the night with two hours' worth of So You Think You Can Dance garnering both the most total viewers and the most 18-49 year old viewers.  CBS was second with overall viewers but next to last among the 18-49 crowd.

NBC launched Baby Borrowers and I imagine the peacocks are pretty happy about it.  Although it finished third in overall viewers (behind SYTYCD and a repeat of Criminal Minds) it came in second place for the 9pm hour in both the 18-49 and the 18-49 demographics against stiff competition from SYTYCD.  Borrowers had average viewing for the hour of 7.82mm and a 2.8/8 in the 18-49 demographic and a 2.5/8 in the 18-34 demo.

Celebrity Circus didn't fare as well at 10pm causing Marc Berman to knock it for its so-so retention of the lead-in's last half hour, but despite being last in total viewers for the hour, Circus won both the 18-49 demo and the 18-34 demo.   Circus garnered 5.67mm and a 2.0/6 rating/share in the 18-49 demo.  Meanwhile the premiere of  Primetime: Crime got more than a million more viewers than Circus with  6.77mm, but only a 1.8/5 in the demo.

Bill was a bit harsh about Farmer Wants a Wife last week, but the season finale garnered 2.45 million viewers all but ensuring that if there is a CW Network next year, there will be a season two of Farmer.

Wednesday night's Details:

Time Net Show Viewers (Millons) 18-49 Rating/Share
8:00 CBS The Price is Right (R ) 5.9 1.4/5
NBC Deal or No Deal 6.57 1.6/6
ABC Wife Swap (R ) 4.51 1.7/6
CW America's Next Top Model (R ) 1.12 0.4/2
FOX So You Think You Can Dance (8p-10p) 8.11 3.0/10
9:00 CBS Criminal Minds (Repeat) 7.96 1.6/5
ABC Supernanny (R ) 4.14 1.4/4
CW Farmer Wants a Wife 2.45 1.0/3
NBC Baby Borrowers 7.82 2.8/8
10:00 ABC Primetime: Crime 6.77 1.8/5
CBS CSI: NY (Repeat) 7.67 1.7/5
NBC Celebrity Circus 5.67 2.0/6

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

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  1. Event Horizon

    Loads of crap on the tube last night. Nothing worth watching. Baby Borrowers will end up like Kid Nation – cancelled in the end. Once the curiousity seekers are gone ratings will go down.

  2. Event Horizon

    Loads of crap on the tube last night. Nothing worth watching. Baby Borrowers will end up like Kid Nation – cancelled in the end. Once the curiousity seekers are gone ratings will go down.

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