I'm not, but I am older [47] than the typical Fox and CW viewer according to a new study released by MAGNA Global:
"The median ages of the broadcast networks keep rising, as traditional television is no longer necessarily the first screen for the younger set. Not long ago, CBS was by far the oldest network, with a median age above 50. But ABC and NBC have gradually gotten older, and are approaching 50 themselves. In fact, among live viewers, ABC has hit 50, while NBC is at 49. Even FOX, now has a median age over 40. And CW, the one broadcast network that still has a median age under 35, is struggling to manage even a 3 household share with its new programming.
For the first time, the average live median age for the five broadcast networks combined is 50.
Note that FOX and CW have average median ages that are actually much closer to that of the general population than the other networks. Spanish language network, Univision, is also younger, with an average median age of 34. The other Spanish language networks also hover in the 35 range."
I don't think that the differences cited between Live and Live+7 viewing are particularly interesting, but the overall numbers do hammer home the point about why advertisers value TV shows that attract the youth demographics [18-34, 18-49, 25-54]. They are rare, and rarity makes them valuable. Shows that deliver 50 year olds are common and therefore not as valuable.
I don't in any way see this as some kind of civil rights issue, no one is being discriminated against. This is the marketplace at work.
