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Nielsen Ratings Friday, June 27: ABC's Dance Machine, Duel are Disasters

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June 28th, 2008

Scoreboard CBS NBC CW ABC FOX
Total Viewers (million) 5.82 5.52 4.34 3.75 3.28
rating/Share: Adults 18-49 1.2/5 1.5/5 1.4/5 1.1/4 1.2/5

ABC's new Dance Machine and the return of Duel were completely ignored by viewers on Friday night, particularly demo viewers where they both scored a 1.0 rating/4 share. Oops!

Still ABC wasn't in the viewer basement, Fox was. All I can figure is that the movies Fox broadcasts on Friday nights must be very, very cheap, because they perform dreadfully.

The winners weren't nearly as interesting as the losers. CBS reruns delivered the viewer win [5.82 million] on a typically light Summer Friday, but NBC took the demo crown with a 1.5 rating / 5 share. NBC's Dateline took the show demo win with a 1.6/6, and CBS's 10pm Numb3rs claimed the viewer win with but 6.23 million.

Full details:

Time Net Show Viewers Live+SD (Millons) 18-49 Rating/Share
8:00 CBS Ghost Whisperer (R) 5.58 1.4/6
  NBC Most Outrageous Moments x2 (R) 4.53 1.2/5
  CW Friday Night Smackdown! (8p-10p) 4.34 1.4/5
  ABC Dance Machine 3.76 1.0/4
  FOX XXX:State of the Union (movie) 3.28 1.2/5
         
9:00 NBC Dateline NBC (9-11p) 6.02 1.6/6
  CBS Numb3rs (R) 5.64 1.1/4
  ABC Duel 3.27 1.0/4
         
10:00 CBS Numb3rs (R) 6.23 1.3/5
  ABC 20/20 4.24 1.3/5

Nielsen Ratings Source: Nielsen Media Research. Via Marc Berman/Mediaweek.

Definitions:

Overnights: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

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