|Total Viewers (million)||4.55||4.18||4.00||3.28|
|Rating/Share: Adults 18-49||1.6/6||1.0/4||0.8/3||0.9/3|
On a quiet Summer Saturday, the Fox crime reality duo of Cops / America's Most Wanted delivered both the viewer and demo win. Except for NBC's Olympic Trials at 8pm (which did not score well), it was repeats across the board. Sure, repeats cost effectively nothing, but I can't help thinking that just a small additional expense could deliver significantly more demo viewers, ala Fox. But then, we really don't know the cost side of the equation.
|Time||Net||Show||Viewers Live+SD (Millons)||18-49 Rating/Share|
|8:00||FOX||Cops: 1 new, 1 repeat||3.84||1.4/6|
|ABC||Wonderful World of Disney: Haunted Mansion||3.55||1.0/4|
|NBC||Olympic Trials: Track||3.44||1.0/4|
|9:00||FOX||America's Most Wanted||5.26||1.9/7|
|NBC||Law & Order (repeat)||4.06||0.9/3|
|CBS||The Unit (repeat)||2.75||0.5/4|
|10:00||CBS||48 Hours Mystery (repeat)||5.43||1.3/5|
|NBC||Law & Order: CI (repeat)||5.04||1.3/5|
|ABC||Eli Stone (repeat)||2.76||0.8/3|
Nielsen Ratings Source: Nielsen Media Research. Via Marc Berman/Mediaweek.
Overnights: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.
For more information see Numbers 101.
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