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Hell's Kitchen Tops Broadcast Shows w/ 25.8% Time-Shifting Gain

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June 30th, 2008

For the week of June 9-15, Fox's Hell's Kitchen topped al broadcast shows in audience % gain by time-shifting (DVR viewing). Its audience increased by 25.8% over the 7.681 million that watched it Live giving it a Live+7 audience of 9.660 million.

However, with far fewer new episodes airing during broadcast prime-time in the summer, the top 20 % time-shifting list is a lot easier to reach with numbers that woudn't come close during the main broadcast season.

Fox lead all networks with 7 of the top 20 time-shifted shows on a % basis.

Top 20 Most % Time-shifted Broadcast TV Shows:


Rank Programs Network  Persons Live+7 (000s)  Persons Live (000s)  Time-shifted Audience (000s) % increase from Live to Live+7
1 HELL'S KITCHEN FOX  9,660  7,681  1,979 25.8%
2 So You Think You Can Dance-WED FOX  9,899  7,922  1,977 25.0%
3 So You Think You Can Dance-THU FOX  8,898  7,235  1,663 23.0%
4 THE MOLE ABC  4,437  3,623  814 22.5%
5 THE BACHELORETTE ABC  6,806  5,576  1,230 22.1%
6 LAST COMIC STANDING NBC  4,470  3,690  780 21.1%
7 MEN IN TREES ABC  5,081  4,240  841 19.8%
8 MOMENT OF TRUTH FOX  6,560  5,648  912 16.1%
9 FEAR ITSELF NBC  5,287  4,691  596 12.7%
10 AMERICAN GLADIATORS NBC  5,847  5,300  547 10.3%
11 SWINGTOWN CBS  7,538  6,838  700 10.2%
12 One Tree Hill CW  886  808  78 9.7%
13 FARMER WANTS A WIFE CW  2,134  1,947  187 9.6%
14 Saturday Night Live 9P 6/15 NBC  4,860  4,479  381 8.5%
15 REAPER CW  1,319  1,221  98 8.0%
16 HOUSE FOX  8,230  7,643  587 7.7%
17 Family Guy FOX  5,261  4,902  359 7.3%
18 Gossip Girl CW  1,136  1,060  76 7.2%
19 BEAUTY AND THE GEEK-2-ENC CW  1,205  1,128  77 6.8%
20 BONES FOX  7,682  7,210  472 6.5%

The % Time-shifting table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest % increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).

Definitions:

Overnights: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast.

rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE: The number that watched a program while it was broadcast.

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day the program was broadcast.

LIVE+7: The number watched while a program was broadcast or via DVR within 7 days of original broadcast.

For more information see Numbers 101.

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
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