In Plain Sight Has 35.6% Increase and 1.3 Million DVR Viewers
For the week of June 9-15, 2008, USA's rookie In Plain Sight was the top cable time-shifted show with an increase of 35.6% over its Live viewing audience in its Live+7 viewing audience and absolute time-shifted audience size of 1.297 million, both very big numbers for a cable show. The show is not only a cable hit in Live viewing but among DVR viewers as well, who tend to be younger and more affluent. We don't get demographic data on cable shows, but my guess is that the numbers would be quite good for In Plain Sight.
Top 20 Most Time-shifted (DVR viewed) Cable Shows:
|Rank||Programs||Network||Persons Live+7 (000s)||Persons Live (000s)||Time-shifted Audience (000s)||% increase from Live to Live+7|
|1||IN PLAIN SIGHT||USA||4,938||3,641||1,297||35.6%|
|4||LAW & ORDER: CI (ORIG)||USA||3,742||3,122||620||19.9%|
|7||HOUSE OF PAYNE||TBSC||3,836||3,597||239||6.6%|
|9||U.S. OPEN GOLF (2ND ROUND-PART 2)||ESPN||3,106||2,941||165||5.6%|
|10||NASCAR SPRINT CUP/MICHIGAN||TNT||5,109||4,949||160||3.2%|
|17||THE O'REILLY FACTOR||FOXNC||2,813||2,731||82||3.0%|
Filling out the top 10 was last week's leader Army Wives, an iCarly, an original Law & Order:CI, two WWE Raw's, a House of Payne, a Spongebob, part of the Friday coverage of the US Open Golf, and the NASCAR Sprint Cup race from Michigan.
Notable that another O'Reilly Factor appears in the top 20, a rarity for a news show.
Our time-shifting chart ranks which of the Top 40 cable shows had the largest increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs). We include both the absolute size of the time-shifted audience (and sort the chart by that metric), and the % increase over the Live viewing.
Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.