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In Plain Sight Time-Shifted By 1.3 Million, Leads Cable

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June 30th, 2008

In Plain Sight Has 35.6% Increase and 1.3 Million DVR Viewers

For the week of June 9-15, 2008, USA's rookie In Plain Sight was the top cable time-shifted show with an increase of 35.6% over its Live viewing audience in its Live+7 viewing audience and absolute time-shifted audience size of 1.297 million, both very big numbers for a cable show. The show is not only a cable hit in Live viewing but among DVR viewers as well, who tend to be younger and more affluent. We don't get demographic data on cable shows, but my guess is that the numbers would be quite good for In Plain Sight.

Top 20 Most Time-shifted (DVR viewed) Cable Shows:


Rank Programs Network  Persons Live+7 (000s)  Persons Live (000s)  Time-shifted Audience (000s) % increase from Live to Live+7
1 IN PLAIN SIGHT USA  4,938  3,641  1,297 35.6%
2 Army Wives LIF  4,775  3,940  835 21.2%
3 iCarly NICK  4,935  4,135  800 19.3%
4 LAW & ORDER: CI (ORIG) USA  3,742  3,122  620 19.9%
5 WWE Raw USA  4,952  4,558  394 8.6%
6 WWE Raw USA  4,741  4,370  371 8.5%
7 HOUSE OF PAYNE TBSC  3,836  3,597  239 6.6%
8 SpongeBob NICK  3,327  3,149  178 5.7%
9 U.S. OPEN GOLF (2ND ROUND-PART 2) ESPN  3,106  2,941  165 5.6%
10 NASCAR SPRINT CUP/MICHIGAN TNT  5,109  4,949  160 3.2%
11 SpongeBob NICK  3,244  3,149  95 3.0%
12 SpongeBob NICK  3,300  3,208  92 2.9%
13 SpongeBob NICK  3,016  2,928  88 3.0%
14 Family Guy ADSM  3,122  3,035  87 2.9%
15 Family Guy ADSM  3,287  3,204  83 2.6%
16 iCarly NICK  3,146  3,063  83 2.7%
17 THE O'REILLY FACTOR FOXNC  2,813  2,731  82 3.0%
18 SpongeBob NICK  3,148  3,069  79 2.6%
19 iCarly NICK  3,093  3,017  76 2.5%
20 iCarly NICK  3,241  3,174  67 2.1%

Filling out the top 10 was last week's leader Army Wives, an iCarly, an original Law & Order:CI, two WWE Raw's, a House of Payne, a Spongebob, part of the Friday coverage of the US Open Golf, and the NASCAR Sprint Cup race from Michigan.

Notable that another O'Reilly Factor appears in the top 20, a rarity for a news show.

Our time-shifting chart ranks which of the Top 40 cable shows had the largest increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs). We include both the absolute size of the time-shifted audience (and sort the chart by that metric), and the % increase over the Live viewing.

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
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