Nielsen Ratings Sunday, June 29: CBS Tops Viewers, NBC the Demo

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June 30th, 2008

Total Viewers (million) 7.74 6.49 4.84 4.15 0.91
Rating/Share: Adults 18-49 1.4/4 1.9/6 1.6/5 1.5/5 0.3/1

CBS won the viewership race on an unsurprisingly slow Sunday night, primarily with the viewer strength of 60 Minutes [tops for the night at 9.3 million] and Million Dollar Password, while finishing fourth in the demo. NBC took the demo largely on the demo power of a 2 hour Dateline [#1 for the night with a 2.2 rating / 6 share for adults 18-49], which Berman has called "overused" in the summer, but looks to me like a pretty wise investment of summer $/demo rating. ABC reruns and Fox's Jurassic Park movie finished well back in viewers but still beat CBS in the demo. Of course, no one watched the CW.

Full details:

Time Net Show Viewers Live+SD (Millons) 18-49 Rating/Share
7:00 CBS 60 Minutes 9.30 1.4/5
  NBC 2008 Summer Olympics Trials (7-9p) 5.51 1.6/5
  ABC Wipeout (repeat) 4.99 1.7/6
  FOX The Lost World: Jurrasic Park 4.15 1.5/5
  CW One Tree Hill (repeat) 0.82 0.3/1
8:00 CBS Million Dollar Password 8.55 1.7/5
  ABC Extreme Makeover Home Ed. (repeat) (8-10p) 5.60 1.8/6
  CW Everybody Hates Chris (repeat) 0.98 0.3/1
8:30 CW Aliens in American (repeat) 0.92 0.3/1
9:00 NBC Dateline NBC (9-11p) 7.47 2.2/6
  CBS Cold Case (repeat) 6.72 1.4/4
  CW The Game (repeat) 0.95 0.3/1
9:30 CW Girlfriends (repeat) 0.96 0.3/1
10:00 CBS Cold Case (repeat) 6.39 1.3/4
  ABC Desperate Housewives (repeat) 3.19 1.0/3

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.


Overnights: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

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