Nielsen Ratings Wednesday, July 2: Dance Stampede

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July 3rd, 2008

Total Viewers (million) 8.65 8.28 5.37 4.47 1.03
Rating/Share: Adults 18-49 3.2/10 1.7/5 2.0/6 1.5/5 0.4/1

Fox and So You Think You Can Dance? grabbed Wednesday night with a narrow win in viewers [8.65 million vs. 8.28 for CBS] and a big win in the adults 18-49 demo [3.2 rating / 10 share vs. 2.0/6 for NBC]. Dance marginally improved on its performance from last week, perhaps because it didn't have to face a new Deal or No Deal from 8-9.

And while I desperately wanted to write a post headline of either "Baby Boom" or "Baby Bust", the fact that the second outing of NBC's Baby Borrowers did pretty well, losing a bit over a million viewers but only 0.1 demo rating point from last week, meant that the data really didn't support either headline. NBC is likely quite pleased with the results so far. And at 10, Berman calls Celebrity Circus "inane", but my guess is that NBC is happy even with its declining 1.9 rating in the demo. At NBC, beggars can't be choosers.

Wrapping up, CBS reruns delivered the viewers but were crushed in the demo, ABC reruns could do neither and finished fourth in both, and, of course, the CW was unwatched.

Full details:


Time Net Show Viewers Live+SD (Millons) 18-49 Rating/Share
8:00 FOX So You Think You Can Dance (8-10p) 8.65 3.2/10
  CBS Price is Right Million Dollar (repeat) 7.43 1.6/5
  NBC Baby Borrowers (repeat) 4.35 1.4/5
  ABC Wife Swap (repeat) 3.88 1.3/5
  CW America's Next Top Model (repeat) 1.10 0.4/1
9:00 CBS Criminal Minds (repeat) 9.00 1.8/6
  NBC Baby Borrowers 6.82 2.8/9
  ABC Supernanny (repeat) 3.88 1.4/4
  CW Pussycat Dolls Present: Girlicious (repeat) 0.96 0.3/1
10:00 CBS CSI:NY (repeat) 8.42 1.9/6
  ABC Primetime: Crime (repeat) 5.65 1.8/6
  NBC Celebrity Circus 4.96 1.9/6

Shows are sorted by viewers in each time slot.

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.


Overnights: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

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