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Nielsen Ratings Thursday, July 3: TVs Off at 10pm

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Written By

July 4th, 2008

Scoreboard FOX CBS NBC ABC CW
Total Viewers (million) 6.14 5.92 4.83 3.47 1.55
Rating/Share: Adults 18-49 1.7/6 1.4/5 1.6/6 0.9/3 0.5/2

Fox's line up of Are You Smarter Than A Fifth Grader? and So You Think You Can Dance delivered narrow wins in both the viewership [6.14 million over CBS with 5.92 million] and the adults 18-49 demo [1.7 rating / 6 share vs. NBC's 1.6 rating / 5 share] for a slow pre-holiday Thursday.

We have only half hourly data, not show by show as usual, but we can still see that Last Comic Standing won the demo from 8-9, and Fifth Grader likely edged out a rerun of Million Dollar Password for the viewer win. 9-10 was Dance in the demo and a CSI rerun for viewers.

Three fresh episodes aired from 10-11 and the audience was very light all around as no show broke 5 million viewers. Hopkins, which Berman thought was "promising" with a 1.6 in the demo last week, looks to be DOA with a 1.1-1.2 in the demo last night. Its competition, Swingtown and Fear Itself didn't do much better. People seem to have been resting up to see the fireworks tonight.

Full details:

Last night's schedule:


Time Net Show
8:00 ABC Ugly Betty (repeat)
  CBS Million Dollar Password (repeat)
  CW Smallville (repeat)
  FOX Are You Smarter Than A Fifth Grader?
  NBC Last Comic Standing (8-10p)
     
9:00 ABC Grey's Anatomy (repeat)
  CBS CSI (repeat)
  CW Supernatural (repeat)
  FOX So You Think You Can Dance?
     
10:00 ABC Hopkins
  CBS Swingtown
  NBC Fear Itself

Half hourly data (unfortunately, simple averaging often does not agree with actual show by show results):

8:00 p.m.

ABC – Ugly Betty (R)
Viewers: 3.08 million (#4), A18-49: 0.7/ 3 (#4)

CBS – Million Dollar Password (R)
Viewers: 5.39 million (#1t), A18-49: 1.2/ 5 (#2t)

NBC – Last Comic Standing
Viewers: 4.40 million (#3), A18-49: 1.5/ 6 (#1)

Fox – Are You Smarter Than a 5th Grader?
Viewers: 5.39 million (#1t), A18-49: 1.2/ 5 (#2t)

CW – Smallville (R)
Viewers: 1.67 million (#5), A18-49: 0.6/ 2 (#5)

----------

8:30 p.m.

ABC – Ugly Betty (R)
Viewers: 2.78 million (#4), A18-49: 0.7/ 3 (#4)

CBS – Million Dollar Password (R)
Viewers: 5.78 million (#2), A18-49: 1.4/ 6 (#2)

NBC – Last Comic Standing
Viewers: 4.63 million (#3), A18-49: 1.7/ 7 (#1)

Fox – Are You Smarter Than a 5th Grader?
Viewers: 5.90 million (#1), A18-49: 1.3/ 5 (#3)

CW – Smallville (R)
Viewers: 1.80 million (#5), A18-49: 0.6/ 2 (#5)

----------

9:00 p.m.

ABC – Grey’s Anatomy (R)
Viewers: 2.67 million (#4), A18-49: 0.8/ 3 (#4)

CBS – CSI (R)
Viewers: 7.01 million (#1), A18-49: 1.4/ 5 (#3)

NBC – Last Comic Standing
Viewers: 5.34 million (#3), A18-49: 1.9/ 7 (#1)

Fox – So You Think You Can Dance
Viewers: 6.51 million (#2), A18-49: 2.0/ 7 (#1)

CW – Supernatural (R)
Viewers: 1.35 million (#5), A18-49: 0.5/ 2 (#5)

----------

9:30 p.m.

ABC – Grey’s Anatomy (R)
Viewers: 2.91 million (#4), A18-49: 0.9/ 3 (#4)

CBS – CSI (R)
Viewers: 7.99 million (#1), A18-49: 1.6/ 6 (#2)

NBC – Last Comic Standing
Viewers: 5.11 million (#3), A18-49: 1.9/ 7 (#1)

Fox – So You Think You Can Dance
Viewers: 6.78 million (#2), A18-49: 2.2/ 7 (#1)

CW – Supernatural (R)
Viewers: 1.34 million (#5), A18-49: 0.5/ 2 (#5)

----------

10:00 p.m.

ABC – Hopkins
Viewers: 4.60 million (#3), A18-49: 1.1/ 4 (#3)

CBS – Swingtown
Viewers: 4.70 million (#2), A18-49: 1.3/ 5 (#2)

NBC – Fear Itself
Viewers: 5.01 million (#1), A18-49: 1.5/ 5 (#1)

----------

10:30 p.m.

ABC – Hopkins
Viewers: 4.81 million (#1), A18-49: 1.2/ 4 (#3)

CBS – Swingtown
Viewers: 4.62 million (#2), A18-49: 1.4/ 5 (#1)

NBC – Fear Itself
Viewers: 4.46 million (#3), A18-49: 1.4/ 5 (#1)

 

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

Definitions:

Overnights: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

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