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Nielsen Ratings Sunday, July 6: Olympic Trials, Dateline Take The Demo

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July 7th, 2008

Scoreboard CBS NBC ABC FOX CW
Total Viewers (million) 7.04 6.58 5.45 3.31 1.18
Rating/Share: Adults 18-49 1.3/4 2.0/6 1.8/6 1.6/5 0.5/2

On a sleepy summer Sunday, CBS took the viewer win with 7.04 million [over NBC with 6.58 million], but as usual performed poorly in the adults 18-49 demo, finishing fourth. NBC won the demo with a 2.0 rating / 6 share [over ABC with a 1.8/6] with the line up of Summer Olympic Trials and Dateline [surely a good $/demo investment]. Fox had fewer than half of CBS's viewers, but outdrew it in the demo [1.6/5] with a rerun line up. That it happens in the summer is not Les Moonves' concern. That it continues in the Fall is his nightmare.

Full details:

 


Time Net Show Viewers Live+SD (Millons) 18-49 Rating/Share
7:00 CBS 60 Minutes 8.11 1.2/4
  NBC Summer Olympics Trials (7-9p) 5.75 1.7/6
  ABC America's Funniest Home Videos (repeat) 5.31 1.7/6
  FOX Til Death x2 (repeat) 2.47 1.0/3
  CW One Tree Hill (repeat) 1.16 0.4/2
         
8:00 CBS Million Dollar Password 7.53 1.3/5
  ABC Extreme Makeover Home Ed. (repeat) (8-10p) 6.47 2.2/7
  FOX Simpsons (repeat) 3.86 1.9/6
  CW Everybody Hates Chris (repeat) 1.50 0.6/2
         
8:30 FOX King of the Hill (repeat) 3.44 1.7/5
  CW Aliens in American (repeat) 1.34 0.5/2
         
9:00 NBC Dateline NBC (9-11p) 7.41 2.2/7
  CBS Cold Case (repeat) 6.77 1.4/4
  FOX Family Guy (repeat) 4.19 2.1/6
  CW The Game (repeat) 1.01 0.5/1
         
9:30 FOX American Dad (repeat) 3.41 1.7/5
  CW Girlfriends (repeat) 0.90 0.3/1
         
10:00 CBS Numb3rs (repeat) 5.74 1.3/4
  ABC Desperate Housewives (repeat) 3.57 1.2/4

Bold = hourly winner for demo adults 18-49. Shows are sorted by viewers in each time slot.

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

Definitions:

Overnights: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

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