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Camp Rock Time-Shifted By 2 Million

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July 8th, 2008

Largest DVR Audience For A Cable Show We Have Recorded

Disney's Camp Rock grabbed big ratings when it first aired, but it was even bigger on DVRs. It had the largest DVR audience for a cable show we have recorded (we began in August 2007) with 2.046 million for its airing the week of June 16-22, 2008.

In Plain Sight remained a cable DVR standout with the largest percentage audience increase with 28.9% for the same week.

Top 20 Most Time-shifted (DVR viewed) Cable Shows:

 


Rank Programs Network  Persons Live+7 (000s)  Persons Live (000s)  Time-shifted Audience (000s) % increase from Live to Live+7
1 CAMP ROCK DSNY  10,106  8,060  2,046 25.4%
2 IN PLAIN SIGHT USA  5,593  4,340  1,253 28.9%
3 Army Wives LIF  4,371  3,529  842 23.9%
4 LAW & ORDER: CI (ORIG) USA  5,170  4,334  836 19.3%
5 WWE Raw USA  5,489  5,000  489 9.8%
6 WWE Raw USA  5,419  5,012  407 8.1%
7 CAMP ROCK-06/22 FAM  3,924  3,625  299 8.2%
8 GOLF: U.S. OPEN  (PLAYOFF) ESPN  4,798  4,546  252 5.5%
9 SpongeBob NICK  3,667  3,436  231 6.7%
10 SpongeBob NICK  4,010  3,844  166 4.3%
11 SPRINT CUP RACING/SONOMA TNT  6,072  5,906  166 2.8%
12 Wizards of Waverly Place DSNY  4,261  4,100  161 3.9%
13 SpongeBob NICK  4,246  4,106  140 3.4%
14 LAW & ORDER: SVU USA  3,235  3,107  128 4.1%
15 Family Guy ADSM  3,205  3,079  126 4.1%
16 S Hannah Montana(S)-06/20/2008 DSNY  3,892  3,775  117 3.1%
17 SUITE LIFE ZACK & CODY-LN DSNY  3,301  3,217  84 2.6%
18 Family Guy ADSM  3,340  3,257  83 2.5%
19 SpongeBob NICK  3,908  3,839  69 1.8%
20 Family Guy ADSM  3,283  3,217  66 2.1%

Filling out the top 10 were original cable standouts Army Wives and Law & Order: Criminal Intent, 2 WWE Raw's, the Camp Rock broadcast on ABC Family, the front 9 from Tiger's US Open Monday playoff and two Spongebobs.

Our time-shifting chart ranks which of the Top 40 cable shows had the largest increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs). We include both the absolute size of the time-shifted audience (and sort the chart by that metric), and the % increase over the Live viewing.

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
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