Note: While I disavow responsibility for any errors, I will gladly follow up on any reported 
Live + Same Day Cable News Daily Ratings for July 08, 2008
P2+ Total Day
FNC – 884,000 viewers
CNN – 429,000 viewers
MSNBC – 345,000 viewers
CNBC – 216,000 viewers
HLN – 195,000 viewers
P2+ Prime Time
FNC – 1,645,000 viewers
CNN – 695,000 viewers
MSNBC- 598,000 viewers
CNBC – 154,000 viewers
HLN – 351,000 viewers
25-54 Total Day
FNC – 206,000 viewers
CNN –116,000 viewers
MSNBC – 134,000 viewers
CNBC – 75,000 viewers
HLN- 78,000 viewers
25-54 Prime Time
FNC – 352,000 viewers
CNN – 185,000 viewers
MSNBC – 255,000 viewers
CNBC – 100,000 viewers
HLN – 130,000 viewers
Morning programs P2+ (25-54)
FOX & Friends – 947,000 viewers (278,000)
American Morning- 295,000 viewers (86,000)
Morning Joe- 322,000 viewers (107,000)
Morning Express w/ Meade- 206,000 viewers (76,000)
6PM - P2+ (25-54)
Special Report with Brit Hume – 1,217,000 viewers (289,000)
Situation Room- 545,000 viewers (130,000)
Race/WHTE HSE W. Gregory - 359,000 viewers (118,000)
Mad Money – 274,000 viewers (86,000)
Prime News- 177,000 viewers (101,000)
7PM - P2+ (25-54)
Fox Report w/ Shepard Smith – 1,147,000 viewers (347,000)
Lou Dobbs – 765,000 viewers (216,000)
Hardball w. Chris Matthews – 466,000 viewers (186,000)
Kudlow & Company- 294,000 viewers (116,000)
Glenn Beck – 150,000 viewers (89,000)
8PM - P2+ (25-54)
The O’Reilly Factor- 2,191,000 viewers (416,000)
CNN Election Center– 452,000 viewers (139,000)
Countdown w. Olbermann – 809,000 viewers (369,000)
The Suze Orman Show- 182,000 viewers (98,000)
Nancy Grace – 357,000 viewers (133,000)
9 PM - P2+ (25-54)
Hannity & Colmes – 1,560,000 viewers (333,000)
Larry King Live – 773,000 viewers (172,000)
Verdict w. Abrams – 460,000 viewers (171,000)
Ultimate Fighting- 161,000 viewers (114,000)
Glenn Beck- 343,000 viewers (116,000)
10 PM P2+ (25-54)
On the Record – 1,184,000 viewers (307,000)
Anderson Cooper- 858,000 viewers (244,000)
Countdown w. Olbermann – 526,000 viewers (225,000)
Big Idea w/ Deutsch –a scratch w/ 120,000 viewers (86,000)
Nancy Grace – 362,000 viewers (146,000)
11 PM P2+ (25-54)
The O’Reilly Factor – 1,085,000 viewers (265,000)
Anderson Cooper – 558,000 viewers (167,000)
MSNBC Special – 546,000 viewers (264,000)
Mad Money- a scratch w/ 95,000 viewers (54,000)
Showbiz Tonight– 236,000 viewers (82,000)
P2+ = viewers over the age of 2
(25-54) = Adults 25-54 viewing
Prime Time = 8-11pm
LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.
For more information see Numbers 101.
Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.
Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.
Well I’m sure CNN *wishes* those numbers were wrong — they had a horrible morning/primetime!
What is going on with American Morning this week? They’ve had horrible numbers! Any chance those numbers might be in error? I know AM never comes close to Fox and Friends, but all of a sudden the bottom seems to have fallen out for AM’s ratings. Morning Joe is getting the ratings that AM usually gets.
Yeah I noticed the same thing…it’s kinda weird. But then I look at the total day demo for CNN (116k), and the AM numbers seem to jive again. Poor mornings tend to = poor dayside ratings. Too bad though…..maybe the viewers miss Kyra?
As yesterday’s cable news posting demonstrated, mistakes are indeed possible. My guess is that our source is being extra careful with the numbers now and the likelihood of error is greatly reduced.
MSNBC Is pathetic. Olbermann is a joke
wow very interesting and objective point of view there buddy. your analysis is spot on!
The_Anonymous – Thanks for the info!
I consider myself to be a moderate. That being said, I find it nearly impossible to watch CNN anymore as most of their programming surrounds the progressive agenda. They continue to shove their theories about what causes global warming, how great Obama is and how inadequate McCain is, and why oil prices are where they are, and why we shouldn't be drilling, down our throats. They try to come across as objective, but the people they have on who disagree with their agenda are generally weak, or lack credibility.
If I think this, maybe many others do, and that's why they aren't watching. In fact, some of those that I communicate with have expressed the same. Just a thought.
Now, I will watch Lou Dobbs and Glenn Beck at times, not because I agree with them all of the time, but to get another view.
THE_A thanks for the link. TVNewser gets the 5pm data but we do not. We get morning cable data, while they do not (or at least don't publish it). Lots of places to find the numbers!
Well that's why I visit both places, especially here for the CNBC #s!
Bill – I've read in a couple of articles recently that FOX is struggling in the 5 PM slot and that is why they keep changing their line up. Do you get those numbers? Just curious to know what they look like.
Hey Polly, you can go to tvnewser.com to see the 5pm numbers — you'll see that they are in fact struggling to maintain #1 (and even #2 sometimes) in the demo.
> http://www.mediabistro.com/tvnewser/ratings/def…
The_Anonymous – Thanks for the info!
I consider myself to be a moderate. That being said, I find it nearly impossible to watch CNN anymore as most of their programming surrounds the progressive agenda. They continue to shove their theories about what causes global warming, how great Obama is and how inadequate McCain is, and why oil prices are where they are, and why we shouldn't be drilling, down our throats. They try to come across as objective, but the people they have on who disagree with their agenda are generally weak, or lack credibility.
If I think this, maybe many others do, and that's why they aren't watching. In fact, some of those that I communicate with have expressed the same. Just a thought.
Now, I will watch Lou Dobbs and Glenn Beck at times, not because I agree with them all of the time, but to get another view.
THE_A thanks for the link. TVNewser gets the 5pm data but we do not. We get morning cable data, while they do not (or at least don't publish it). Lots of places to find the numbers!
Well that's why I visit both places, especially here for the CNBC #s!