Comments on: Nielsen Ratings Top 20 (18-49 Demo): Gordon Ramsay Back on Top

By: cesarrr

cesarrr — Sat, 12 Jul 2008 03:57:04 +0000

I can't believe that those crappy soap operasa are in the TOP 20. Is that what AMERICANS are watching?, I don't think so…

By: cesarrr

cesarrr — Fri, 11 Jul 2008 22:57:04 +0000

I can't believe that those crappy soap operasa are in the TOP 20. Is that what AMERICANS are watching?, I don't think so…

By: Robert Seidman

Robert Seidman — Thu, 10 Jul 2008 18:00:42 +0000

to add-on (we've written about this elsewhere): supply and demand. It's easy for advertisers to find 50+ to target to. They're abundantly available. Harder with the 18-49 and 18-34, and so the demo premiums comes not from a perception of value as loyal purchasers, but due to relative scarcity.

By: Robert Seidman

Robert Seidman — Thu, 10 Jul 2008 17:51:10 +0000

My quick opinion is that it's not just about brand loyalty/spending. It's where the advertising dollars are coming from in bulk (trucks, fast food, beer) which are somewhat targeted more at younger viewers. Sure, luxury cars and more upscale things are advertised, but not nearly in the same volume so I don't think we'll see much change anytime soon as a result of this. I'm not saying that's a good thing.

By: TVaholic

TVaholic — Thu, 10 Jul 2008 12:13:18 +0000

I am really interested in your guy's opinion on the recent TV Land commissioned survey that found Baby Boomers Spends More Than Those Under 40, Has Less Brand Loyalty than those IN the 18-49 Demo.

Do you think/expect advertisers to rethink their spending options to NOT be so dependent on the younger demos?

If you have not seen the story, here is the link http://www.multichannel.com/article/CA6576008.html