Nielsen Ratings Wednesday, July 9: You Can Dance With Your Borrowed Baby

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July 10th, 2008

Total Viewers (million) 8.73 8.15 5.48 4.69 1.03
Rating/Share: Adults 18-49 3.1/10 1.6/5 2.1/7 1.5/5 0.4/1

So You Think You Can Dance? continues to dominate summer Wednesdays, delivering both the night's viewer win [8.73 million] and adults 18-49 demo win [3.1 rating / 10 share] for Fox, roughly what it did last week.

NBC has to be very pleased with Baby Borrowers, it maintained a 2.8 rating in the demo and is without a doubt their new summer hit.

ABC chooses not to compete on summer Wednesdays and was humbled. As usual, CBS reruns drew plenty of the old, and the CW audience was vanishingly small.

Full details:

Time Net Show Viewers Live+SD (Millons) 18-49 Rating/Share
8:00 FOX So You Think You Can Dance (8-10p) 8.73 3.1/10
  CBS Price is Right Million Dollar (repeat) 7.75 1.5/5
  NBC Baby Borrowers (repeat) 4.54 1.6/6
  ABC Wife Swap (repeat) 3.88 1.3/4
  CW America's Next Top Model (repeat) 1.12 0.5/2
9:00 CBS Criminal Minds (repeat) 7.83 1.5/4
  NBC Baby Borrowers 6.78 2.8/8
  ABC Supernanny (repeat) 4.17 1.4/4
  CW Pussycat Dolls Present: Girlicious (repeat) 0.94 0.4/1
10:00 CBS CSI:NY (repeat) 8.88 1.8/5
  ABC Primetime: Crime (repeat) 6.01 1.8/5
  NBC Celebrity Circus 5.11 1.9/6

Shows are sorted by viewers in each time slot.

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.


Overnights: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

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