Live + Same Day Cable News Daily Ratings for July 10, 2008
P2+ Total Day
FNC – 922,000 viewers
CNN – 476,000 viewers
MSNBC – 313,000 viewers
CNBC – 207,000 viewers
HLN – 222,000 viewers
P2+ Prime Time
FNC – 1,793,000 viewers
CNN – 803,000 viewers
MSNBC- 607,000 viewers
CNBC – 140,000 viewers
HLN – 371,000 viewers
25-54 Total Day
FNC – 218,000 viewers
CNN –142,000 viewers
MSNBC – 111,000 viewers
CNBC – 61,000 viewers
HLN- 85,000 viewers
25-54 Prime Time
FNC – 368,000 viewers
CNN – 216,000 viewers
MSNBC – 186,000 viewers
CNBC – 60,000 viewers
HLN – 124,000 viewers
Morning programs P2+ (25-54)
FOX & Friends – 883,000 viewers (230,000)
American Morning- 393,000 viewers (169,000)
Morning Joe- 296,000 viewers (94,000)
Morning Express w/ Meade- 246,000 viewers (110,000)
6PM - P2+ (25-54)
Special Report with Brit Hume – 1,242,000 viewers (224,000)
Situation Room- 604,000 viewers (142,000)
Race/WHTE HSE W. Gregory - 450,000 viewers (133,000)
Mad Money – 233,000 viewers (62,000)
Prime News- a scratch w/ 117,000 viewers (58,000)
7PM - P2+ (25-54)
Fox Report w/ Shepard Smith – 1,358,000 viewers (239,000)
Lou Dobbs – 803,000 viewers (206,000)
Hardball w. Chris Matthews – 559,000 viewers (160,000)
Kudlow & Company- 223,000 viewers (59,000)
Glenn Beck – 264,000 viewers (100,000)
8PM - P2+ (25-54)
The O’Reilly Factor- 2,444,000 viewers (453,000)
CNN Election Center– 609,000 viewers (184,000)
Countdown w. Olbermann – 904,000 viewers (294,000)
The Suze Orman Show- 174,000 viewers (75,000)
Nancy Grace – 436,000 viewers (107,000)
9 PM - P2+ (25-54)
Hannity & Colmes – 1,730,000 viewers (369,000)
Larry King Live – 1,066,000 viewers (242,000)
Verdict w. Abrams – 487,000 viewers (139,000)
Business Nation- 156,000 viewers (59,000)
Glenn Beck- 361,000 viewers (110,000)
10 PM P2+ (25-54)
On the Record – 1,206,000 viewers (282,000)
Anderson Cooper- 731,000 viewers (222,000)
Countdown w. Olbermann – 429,000 viewers (124,000)
Big Idea w/ Deutsch –a scratch w/ 91,000 viewers a scratch w/ (47,000)
Nancy Grace – 339,000 viewers (160,000)
11 PM P2+ (25-54)
The O’Reilly Factor – 1,245,000 viewers (355,000)
Anderson Cooper – 516,000 viewers (197,000)
MSNBC Special – 283,000 viewers (154,000)
Mad Money- a scratch w/ 95,000 viewers a scratch w/ (48,000)
Showbiz Tonight– 327,000 viewers (163,000)
P2+ = viewers over the age of 2
(25-54) = Adults 25-54 viewing
Prime Time = 8-11pm
LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.
For more information see Numbers 101.
Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.
Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.
Cramer going to prime time on the peacock, Sunday. Curious how he wll translate to the “show”. Hope he hosts SNL next year. Wonder if he can attract the Nascarites as well as the investors.
American Morning’s numbers way up. The rest of its weeks’ numbers had to be mistakes. IMO
Now, these numbers for American Morning are more like it. Of course, these figures aren’t great, but much closer to where they normally are. I agree that the ratings reported for AM earlier in the week must have been mistakes.
Now, these numbers for American Morning are more like it. Of course, these figures aren’t great, but much closer to where they normally are. I agree that the ratings reported for AM earlier in the week must have been mistakes.
I agree with THE_A for another reason. That kind of systematic process error over multiple days is just not likely based on how we get our data.
I really don't think those numbers were mistakes, but I might be wrong. Looking at the total-day demos and comparing them to the morning shows gives good insight into whether the morning show figures are wrong or not.
I agree with THE_A for another reason. That kind of systematic process error over multiple days is just not likely based on how we get our data.