Miss Universe Pageant Viewership 1974 - 2007

Categories: TV Ratings Reference

Written By

July 13th, 2008

Remember when beauty pageants were a big deal? I do. Not so much anymore. Tonight's Miss Universe pageant ratings have suffered like many other big TV "events".

We don't have viewership data for 1982 and 1987, but we do have HH rating and household data below. The date of the pageant has bounced around, and one reason for the plunge from 1986 to 1987 was a shift from mid-July to late May. Donald Trump bought the pageant in 1996 and has proved to have no magic Touch. Other pageants have faced similar ratings declines, but it is quite an eye opener that those late 60's Miss America pageants were watched by about as many people as the Super Bowls of the same years.

Complete Miss Universe Pageant Ratings, 1974-2007:

 


Year Viewers (million) Network HH Rating Share Homes (million)
1974 35.58 CBS 24.7 54 16.35
1975 32.70 CBS 22.4 50 15.34
1976 36.39 CBS 24.3 53 16.91
1977 27.31 CBS 19.6 45 13.96
1978 34.58 CBS 25.0 43 18.23
1979 32.18 CBS 22.7 42 16.91
1980 37.84 CBS 24.1 40 18.39
1981 35.17 CBS 25.4 44 19.76
1982   CBS 24.7 43 20.13
1983 34.71 CBS 22.6 38 18.83
1984 34.49 CBS 21.2 36 17.77
1985 30.17 CBS 20.3 35 17.23
1986 32.53 CBS 21.2 37 18.21
1987   CBS 15.5 24 13.55
1988 21.61 CBS 15.7 24 13.91
1989 13.36 CBS 9.6 15 8.68
1990 21.22 CBS 14.4 24 13.26
1991 20.66 CBS 13.9 26 12.94
1992 14.02 CBS 9.5 17 8.75
1993 14.87 CBS 9.9 18 9.22
1994 11.87 CBS 8.5 16 8.01
1995 9.17 CBS 6.6 12 6.30
1996 11.92 CBS 8.3 15 7.98
1997 13.17 CBS 9.8 18 9.54
1998 12.26 CBS 8.7 14 8.50
1999 10.96 CBS 8 13 7.97
2000 8.61 CBS 6.1 11 6.11
2001 8.27 CBS 5.8 11 5.91
2002 11.34 CBS 8.1 13 8.51
2003 12.07 NBC 7.9 13 8.42
2004 10.48 NBC 6.9 11 7.48
2005 9.19 NBC 6.1 10 6.72
2006 9.65 NBC 6 10 6.62
2007 7.23 NBC 4.5 8 5.01

2006-7 data is for Live+SD viewing, all previous years are Live viewing.

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
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