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Hell's Kitchen Is Most Time-Shifted Broadcast Show

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July 14th, 2008

For the week of June 23-29, Fox's Hell's Kitchen had the largest time-shifted audience with 1.978 million and the largest audience % gain by time-shifting (DVR viewing). Its audience increased by 29.0% over the 6.814 million that watched it Live giving it a Live+7 audience of 8.792 million.

Largest Time-Shifting Audiences for Broadcast TV Shows:


Rank Programs Network  Persons Live+7 (000s)  Persons Live (000s)  Time-shifted Audience (000s) % increase from Live to Live+7
1 HELL'S KITCHEN FOX  8,792  6,814  1,978 29.0%
2 SO YOU THINK CN DANCE-WED FOX  9,123  7,266  1,857 25.6%
3 Wipeout ABC  10,773  9,143  1,630 17.8%
4 SO YOU THINK CN DANCE-THU FOX  9,329  7,830  1,499 19.1%
5 AMERICA'S GOT TALENT NBC  12,309  11,101  1,208 10.9%
6 BACHELORETTE, THE ABC  7,944  6,894  1,050 15.2%
7 I SURVED-JAPANESE GM SHOW ABC  8,448  7,427  1,021 13.7%
8 SWINGTOWN CBS  6,378  5,362  1,016 18.9%
9 MOLE, THE ABC  4,667  3,732  935 25.1%
10 LAST COMIC STANDING 6 NBC  5,770  4,877  893 18.3%
11 HOUSE-MON 9P FOX  7,903  7,201  702 9.7%
12 BABY BORROWERS NBC  8,275  7,582  693 9.1%
13 Nashville STAR NBC  6,153  5,596  557 10.0%
14 CELEBRITY FAMILY FEUD NBC  9,145  8,602  543 6.3%
15 HOPKINS ABC  6,250  5,743  507 8.8%
16 FEAR ITSELF NBC  4,799  4,298  501 11.7%
17 AMERICAN GLADIATORS NBC  5,201  4,716  485 10.3%
18 BONES-MON 8P FOX  6,681  6,221  460 7.4%
19 CELEBRITY CIRCUS NBC  5,802  5,359  443 8.3%
20 Supernanny ABC  4,384  3,981  403 10.1%

Greatest % Increase from Time-Shifting for Broadcast TV Shows:


Rank Programs Network  Persons Live+7 (000s)  Persons Live (000s)  Time-shifted Audience (000s) % increase from Live to Live+7
1 HELL'S KITCHEN FOX  8,792  6,814  1,978 29.0%
2 SO YOU THINK CN DANCE-WED FOX  9,123  7,266  1,857 25.6%
3 MOLE, THE ABC  4,667  3,732  935 25.1%
4 SO YOU THINK CN DANCE-THU FOX  9,329  7,830  1,499 19.1%
5 SWINGTOWN CBS  6,378  5,362  1,016 18.9%
6 LAST COMIC STANDING 6 NBC  5,770  4,877  893 18.3%
7 Wipeout ABC  10,773  9,143  1,630 17.8%
8 BACHELORETTE, THE ABC  7,944  6,894  1,050 15.2%
9 I SURVED-JAPANESE GM SHOW ABC  8,448  7,427  1,021 13.7%
10 FARMER WANTS A WIFE CW  2,647  2,353  294 12.5%
11 FEAR ITSELF NBC  4,799  4,298  501 11.7%
12 AMERICA'S GOT TALENT NBC  12,309  11,101  1,208 10.9%
13 AMERICAN GLADIATORS NBC  5,201  4,716  485 10.3%
14 Supernanny ABC  4,384  3,981  403 10.1%
15 Nashville STAR NBC  6,153  5,596  557 10.0%
16 HOUSE-MON 9P FOX  7,903  7,201  702 9.7%
17 Friday Night Smackdown CW  4,356  3,983  373 9.4%
18 WIFE SWAP ABC  4,560  4,174  386 9.2%
19 BABY BORROWERS NBC  8,275  7,582  693 9.1%
20 HOPKINS ABC  6,250  5,743  507 8.8%

The % Time-shifting table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest % increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs). The absolute time-shifting table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest absolute number of viewers watching shows later on their digital video recorders (DVRs)

Definitions:

Overnights: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast.

rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE: The number that watched a program while it was broadcast.

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day the program was broadcast.

LIVE+7: The number watched while a program was broadcast or via DVR within 7 days of original broadcast.

For more information see Numbers 101.

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
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