In Plain Sight Has 31.8% Increase From DVR Viewing
For the week of June 23-29, 2008, USA's In Plain Sight was the top cable time-shifted show with an increase of 31.8% over its Live viewing audience in its Live+7 viewing audience and absolute time-shifted audience size of 1.272 million, both very big numbers for a cable show.
Top 20 Most Time-shifted (DVR viewed) Cable Shows:
| Rank | Programs | Network | Persons Live+7 (000s) | Persons Live (000s) | Time-shifted Audience (000s) | % increase from Live to Live+7 |
| 1 | IN PLAIN SIGHT | USA | 5,271 | 3,999 | 1,272 | 31.8% |
| 2 | Army Wives | LIF | 4,398 | 3,543 | 855 | 24.1% |
| 3 | LAW & ORDER: CI (ORIG) | USA | 4,504 | 3,765 | 739 | 19.6% |
| 4 | CAMP ROCK | DSNY | 4,577 | 4,074 | 503 | 12.3% |
| 5 | BET AWARDS SHOW-06/24 | BET | 6,013 | 5,658 | 355 | 6.3% |
| 6 | CHARLIE & THE CHOCOLATE FACTORY | DSNY | 4,105 | 3,813 | 292 | 7.7% |
| 7 | WWE Raw | USA | 4,345 | 4,094 | 251 | 6.1% |
| 8 | WWE Raw | USA | 6,331 | 6,097 | 234 | 3.8% |
| 9 | SPRINT CUP RACING/LOUDON | TNT | 5,504 | 5,292 | 212 | 4.0% |
| 10 | WWE Raw | USA | 5,485 | 5,302 | 183 | 3.5% |
| 11 | LAW & ORDER: SVU | USA | 3,173 | 3,013 | 160 | 5.3% |
| 12 | LAW & ORDER: SVU | USA | 3,163 | 3,019 | 144 | 4.8% |
| 13 | SpongeBob | NICK | 3,682 | 3,539 | 143 | 4.0% |
| 14 | iCarly | NICK | 3,321 | 3,229 | 92 | 2.8% |
| 15 | SpongeBob | NICK | 3,521 | 3,429 | 92 | 2.7% |
| 16 | Family Guy | ADSM | 3,462 | 3,373 | 89 | 2.6% |
| 17 | SpongeBob | NICK | 3,934 | 3,847 | 87 | 2.3% |
| 18 | SpongeBob | NICK | 3,598 | 3,518 | 80 | 2.3% |
| 19 | SpongeBob | NICK | 3,876 | 3,802 | 74 | 1.9% |
| 20 | LAW & ORDER: SVU | USA | 3,303 | 3,234 | 69 | 2.1% |
Filling out the top 10 was another cable time-shifting standout Army Wives, an original Law & Order:CI, Camp Rock, three WWE Raw's, the BET Awards Show, the movie Charlie & the Chocolate Factory, and the NASCAR Sprint Cup race from Loudon, Virginia.
Our time-shifting chart ranks which of the Top 40 cable shows had the largest increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs). We include both the absolute size of the time-shifted audience (and sort the chart by that metric), and the % increase over the Live viewing.
Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.
What does “Time Shifted” mean, Bill?
Stephen, generally “time-shifted” means viewed after airtime on a DVR. For this post/list in particular it means the number of viewers who watched within 7 days of the airtime via their DVR.
We also calculate the % increase in viewers from the Live viewing to the Live+7 viewing.
Is it pretty safe to assume at this point that In Plain Sight will get renewed for a second season? It seems to have held its audience pretty well; it consistently gets 4m live viewers and a bump of 1m viewers via DVR.
Outlander, barring something absolutely freakish in the rest of the run or some strange business snafu, In Plain Sight is certain to be back.
Type your comment here.That is great news
Oops, new format …………..will know next time I post …….
How did “The Secret Life of An American Teenage” do in this category?
Steven, We only see the top 40 cable shows and Secret LIfe wasn’t one of them. My quick Googling failed to find a press release with the numbers, but it could be out there.
In Plain Sight was picked up for a second season (16 episodes):
http://www.broadcastingcable.com/article/CA6579…
In Plain Sight was picked up for a second season (16 episodes):
http://www.broadcastingcable.com/article/CA6579…