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In Plain Sight Time-Shifted By 1.27 Million To Lead Cable

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July 14th, 2008

In Plain Sight Has 31.8% Increase From DVR Viewing

For the week of June 23-29, 2008, USA's In Plain Sight was the top cable time-shifted show with an increase of 31.8% over its Live viewing audience in its Live+7 viewing audience and absolute time-shifted audience size of 1.272 million, both very big numbers for a cable show.

Top 20 Most Time-shifted (DVR viewed) Cable Shows:

 


Rank Programs Network  Persons Live+7 (000s)  Persons Live (000s)  Time-shifted Audience (000s) % increase from Live to Live+7
1 IN PLAIN SIGHT USA  5,271  3,999  1,272 31.8%
2 Army Wives LIF  4,398  3,543  855 24.1%
3 LAW & ORDER: CI (ORIG) USA  4,504  3,765  739 19.6%
4 CAMP ROCK DSNY  4,577  4,074  503 12.3%
5 BET AWARDS SHOW-06/24 BET  6,013  5,658  355 6.3%
6 CHARLIE & THE CHOCOLATE FACTORY DSNY  4,105  3,813  292 7.7%
7 WWE Raw USA  4,345  4,094  251 6.1%
8 WWE Raw USA  6,331  6,097  234 3.8%
9 SPRINT CUP RACING/LOUDON TNT  5,504  5,292  212 4.0%
10 WWE Raw USA  5,485  5,302  183 3.5%
11 LAW & ORDER: SVU USA  3,173  3,013  160 5.3%
12 LAW & ORDER: SVU USA  3,163  3,019  144 4.8%
13 SpongeBob NICK  3,682  3,539  143 4.0%
14 iCarly NICK  3,321  3,229  92 2.8%
15 SpongeBob NICK  3,521  3,429  92 2.7%
16 Family Guy ADSM  3,462  3,373  89 2.6%
17 SpongeBob NICK  3,934  3,847  87 2.3%
18 SpongeBob NICK  3,598  3,518  80 2.3%
19 SpongeBob NICK  3,876  3,802  74 1.9%
20 LAW & ORDER: SVU USA  3,303  3,234  69 2.1%

Filling out the top 10 was another cable time-shifting standout Army Wives, an original Law & Order:CI, Camp Rock, three WWE Raw's, the BET Awards Show, the movie Charlie & the Chocolate Factory, and the NASCAR Sprint Cup race from Loudon, Virginia.

Our time-shifting chart ranks which of the Top 40 cable shows had the largest increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs). We include both the absolute size of the time-shifted audience (and sort the chart by that metric), and the % increase over the Live viewing.

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
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